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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 257
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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

The significance of the stratification Adrian uses is that in order to play in one quadrant, one often needs to develop separate and specialized strategies. Update (6/30/2010): Catchy teaser video on Time-onomics just released. It is focused on teasing out the details of “why” people really purchase!)

Marketing 256
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Four Classroom Teaching Differentiators in a World of TikTok and Other Digital Innovations

Steve Shu Consulting

They can watch videos on TikTok or YouTube. They can take classes remotely or even do self-study using online platforms. I am all for further development of those types of resources and educational models, recognizing their benefits, challenges, and limitations. For example, people can read books.

Education 195
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How to Confidently Articulate the Value of What You Do

Consulting Matters

They are interested in case studies only to a point. I interviewed many of my best executive clients and was blown away to discover that they didn't hire me because I had a Masters degree in Organization Development or even because of my track record at Disney. ” Get my Free Value Proposition Creation Video Training!

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Consulting Website Design 018: The Assessment [VIDEO]

Tsavo Neal

Gives you an idea of what they do, and more importantly, how they’ve applied it to achieve business outcomes with their case studies. Case Studies. If we open up chromes developer tools, we can see that they are using a tool called TryInteract. Who we are – excellent. Very comprehensive, and well thought out.

Video 60
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Effective Instructional Design for Remote and Hybrid Corporate Learning

Clarity Consultants

With the rise of technology and the increasing adoption of remote and hybrid learning, organizations are rethinking their training and development strategies. Define what you want employees to achieve through training and development. Develop Engaging Training Content Engagement is a critical factor in corporate learning success.

Training 111
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The Art of Content Repurposing: Work Smarter, Not Harder

Chad Barr

Record a video : Create an engaging video on a relevant topic, setting the stage for further content repurposing. Transcribe into an article : Convert the video into a written piece for readers and distribute via your newsletter. Build online courses : Organize related videos into a structured course for deeper learning.