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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
Provide Value-Added Services Offering additional value can differentiate your business and strengthen client relationships: Educational Content: Provide clients with valuable resources such as industry insights, whitepapers, and casestudies.
When you attend a conference, a training program or read an article, whitepaper or casestudy, are you reflecting on the learning? Often times we invest significantly in our professional development, but what do we do with that learning? Professional Development applying training developing skills Learning'
A study by Zajonc demonstrated that “people develop a stronger affinity toward a stimulus if they’re repeatedly exposed it.”. Your services page takes them to your casestudies page. Your casestudies page takes them to your about page. Repeat Your CTAs. Repetition is persuasive. It’s powerful.
Webinars & WhitePapers. WhitePapers. 1to1 Case in Point. Intuit , this years Gold winner for customer experience excellence, has developed a highly methodical approach to gathering, analyzing, and acting on customer feedback in a variety of ways to improve the customer experience. Webinars & WhitePapers.
Webinars & WhitePapers. WhitePapers. 1to1 Case in Point. Applying segmentation analysis to understand customers demographics, lifestyle habits, and consumer behavior helped to develop a clearer picture of how these fans interact with the various teams. Webinars & WhitePapers. WhitePapers.
We have a series of formal and informal training sessions which consultants must join as part of their development – certainly the formal training. Kearney: Applications: Badly formatted CVs with errors; applying to the wrong firm in covering emails/letters; missing deadline dates. Tom: Does A.T.
In our whitepaper, “A CaseStudy for Blockchain in Healthcare,” we proposed a novel, decentralized record management system to handle EHRs using blockchain technology, which we called MedRec. The ledger also inherently includes an audit trail.
This information can be presented in a variety of formats, including news, video, whitepapers, e-books, infographics, casestudies, how-to guides, question and answer articles, photos, etc.”. Canva is the “go-to” application for non-graphic artists to develop g raphic s. M ost people will “follow” or “share” back.
Publishing a whitepaper. Casestudies. They also help you develop new relationships through outreach. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. Further Reading: 6 keys to writing a whitepaper that generates leads. List posting.
81% of management consulting firms list attracting & developing new business as their #1 challenge. Tweet this “Attract & develop new business” is a fancy way of turning leads into paying clients. 96% of B2B small business websites don’t offer guides, whitepapers, or similar reports on their home pages.
.” It progresses to being viewed as an employee deserving of “interesting and challenging assignments,” and finally as an employee that your manager, “wants to invest in and develop because he thinks you have a bright future.” CaseStudy #2: Show your boss you have her back and be receptive to feedback.
In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm. Here’s what I asked members of each firm: In what ways do you use your website to help you attract and develop new business? How does your website help you establish your brand?
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