Case Studies Events Sales 
Harvard Business
JUNE 6, 2016
Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She reported to the head of sales, who reported to the COO, and she and Brad rarely interacted at work. It’s an investor conference, not a sales event.”
Harvard Business
JUNE 26, 2017
Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice.
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Harvard Business
APRIL 25, 2018
The largest producer of rice crackers in Japan, the company had $1 billion in domestic sales and hoped to kickstart growth and globalization plans. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. However, their planned U.S.
LSA Global
JUNE 17, 2024
How to Increase the ROI of Sales Training Even though $20 billion is spent on business sales training per year, more than a third of sales leaders admit that they do not have a clear idea of what measurable return they are looking for on sales training. All those sales skills make sense.
Management Consulted
OCTOBER 18, 2013
Although it started as a tiny group, paling in comparison to the bohemoth revenues of the firm’s hardware sales, this group is now known as IBM Global Services (IGS) which is responsible for 50% of IBM’s revenue globally. Marketing Sales & Service. Howe created the IBM Consulting Group in 1992. Finance Risk.
Harvard Business
MARCH 14, 2017
Consider the sequence of events in its demonetization saga. As I said at the time, it was a case study in poor policy and even poorer execution. Indian Railways will no longer levy a service charge on tickets booked online, and the government is removing duties on point-of-sale devices and fingerprint readers.
Harvard Business
MAY 5, 2017
As much as you’d like to leave your manager’s office having made the sale, it’s important “not to push for a yes or no right away,” Dillon says. Case Study #1: Propose a pilot and then ace it by being responsive and productive. Give your boss time. ” And then back off.
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