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Creating intellectualproperty is truly easier than most think. To start, the simple structure I recommend you follow is the one that resembles a casestudy: A challenge your clients are facing. The post Ready to Create Your IntellectualProperty? The action you want them to take right away. That’s it.
Archive intellectualproperty. Collect testimonials and casestudies. Here's 10 things you can do: Set a cutover date where you want to be in your new job or have your business up and running. Set financial targets and goals. Identify seed money to help you with transition. Organize your contacts.
You should list the most powerful results such as “Generate dramatic increase to revenues” or “Gain financial freedom” and substantiate each with proof of testimonials or casestudies. CaseStudies: This is the section that proves why your clients hire you.
What’s unique about your intellectualproperty that makes you distinguishable from others? What results are described in your client testimonials, casestudies and client interviews? What are your remarkable offerings that make you irresistible and how do you impact their future and success?
It’s a central place where I present my Why/How/Who/What, show casestudies and explore the pain points of my ideal clients, to give them a sense of how I’ve solved their exact problems for clients. Look out for a few casestudies, and more under the hood posts on my consulting work in the future.
Marketing Gravity: 2 Steps: Create thought-leadership, intellectualproperty, casestudies, articles, videos, courses, etc — that provide values to your potential clients. How can I find clients as a freelancer without going to freelance sites? Stop going out to find clients. Make them find you instead.
Stimulated my mind to create new intellectualproperty. Provided the live laboratory for the creation of successful casestudies. Challenged me to explore new directions and offerings. Opened my mind to new learning and experiences. Supported my continued personal and business growth. Strengthen my own thought leadership.
One author of the Harvard Business School CaseStudy on Threadless observes that, based on numbers of applications, the odds of winning admission to Harvard are higher than the chance of winning a Threadless contest. Each winner receives just $2,500. This puts friction on knowledge sharing.
IntellectualProperty. However, the cases that these law firms are involved in can represent any industry imaginable, from telecommunications to manufacturing and everything in between. CaseStudies. Corporate Governance. Corporate Transaction Litigation. Data Analytics. Energy and Commodities. Real Estate.
Does your site show the results you have generated for your clients, listed as bullet points and are substantiated with testimonials and casestudies? Are there interesting casestudies discussing the challenges your clients face, your intervention to help resolve these challenges and then the outstanding results created?
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. Develop casestudies that enable clients to relate to them. I have great intellectualproperty (IP) which I will develop much more of and productize the heck out of.
As both a college presenter and a participant, I was fortunate to be among 12 of world-class consultants and got to spend three intense days working on challenging casestudies, role-plays and group exercises. The need to constantly develop new intellectualproperty. And they are highly innovative.”.
Are you using effective language to increase credibility through your clients’ list, testimonials, casestudies, client results and your intellectualproperty and expertise? When I asked him to articulate further he said that it was based on similar vision and mission statements that he read on our web site.
We give away our IntellectualProperty (IP). Some of them have a casestudy or a portfolio section that demonstrates the previous work and the results of the consultant or the consulting firm. To be sure, we all write proposals differently to ‘appear different’ and stand out but we use essentially the same template.
j. Promote your best content “The best of …” This can often be a list of Twitter posts you’ve made on common subjects, recycling and repurposing your intellectualproperty in new ways. Include videos, or graphics, or casestudies of how you’ve since applied it. Such as episode #1, #2, #3 … or Part 1 of 3.
We validated our quantitative approach by reviewing several casestudies of U.S. As we studied the data, we realized that we were looking at the results of a rare natural experiment on the costs of adjustment to self-disruption. and international electric utilities.
Casestudies. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectualproperty that “sticks.” Your content, casestudies, and resources on your website will rise in search rankings, making it easier for your prospects to find your website.
Ideas to increase the business: Hosted events, referrals, showcase our clients’ success, collaborate with strategic individuals, enable access to restricted intellectualproperty. Have our clients write articles and casestudies that would help our target audience, which would then get published on our blog and newsletter.
We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and casestudies help prospective clients learn about APO to make the decision to hire us easier. Describing our services can be a bit complex; so we rely on our website to help tell our story.
Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectualproperty, etc). Our website provides our customers and prospects with thought leadership (the blog) and ideas about how other business owners have found success (casestudies). It’s our #1 source of leads!
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