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” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.
Marketing Gravity: 2 Steps: Create thought-leadership, intellectualproperty, casestudies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them.
This week’s reflection point: To successfully market your business you need to review the positioning of your business. What’s unique about your intellectualproperty that makes you distinguishable from others? What results are described in your client testimonials, casestudies and client interviews?
Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. IntellectualProperty. CaseStudies. Data Analytics.
Does your site show the results you have generated for your clients, listed as bullet points and are substantiated with testimonials and casestudies? Are there interesting casestudies discussing the challenges your clients face, your intervention to help resolve these challenges and then the outstanding results created?
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. Develop casestudies that enable clients to relate to them.
We validated our quantitative approach by reviewing several casestudies of U.S. As we studied the data, we realized that we were looking at the results of a rare natural experiment on the costs of adjustment to self-disruption. and international electric utilities.
Are you using effective language to increase credibility through your clients’ list, testimonials, casestudies, client results and your intellectualproperty and expertise? Who is your audience and what is your market and what are the products and services that may greatly benefit them?
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.
We give away our IntellectualProperty (IP). Some of them have a background and context section that provides more information about the client, the industry, and the market situation. The main problems with proposals are, therefore: It’s hard to differentiate your practice when you look similar to every other consultant.
j. Promote your best content “The best of …” This can often be a list of Twitter posts you’ve made on common subjects, recycling and repurposing your intellectualproperty in new ways. Include videos, or graphics, or casestudies of how you’ve since applied it. Such as episode #1, #2, #3 … or Part 1 of 3.
Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. That’s not the case. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. and 20% in Canada.
Market and showcase our advisory web strategic services and demonstrate evidences of success through testimonials. Ideas to increase the business: Hosted events, referrals, showcase our clients’ success, collaborate with strategic individuals, enable access to restricted intellectualproperty.
You’re in the marketing business. “You’re not in the consulting business, you’re in the marketing business. Independent consultants really struggle with marketing. They rely on others to do their marketing for them instead of doing it themselves. Which consulting firms are using inbound marketing well?
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