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For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. In fact, my website is my secret 24/7 sales agent. Nigel Green – Sales Consultant Writing is a window to the mind. My site has a lot of videos.
Founded in 1989 by three former consultants of the MAC Group (a boutique sales and distribution consulting firm), Cornerstone Research was established to be very different than the general management consulting firm it was birthed from; focused on unique clients, managing delicate client relationships, and offering specialized work.
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. Develop casestudies that enable clients to relate to them. I have great intellectualproperty (IP) which I will develop much more of and productize the heck out of.
Ideas to increase the business: Hosted events, referrals, showcase our clients’ success, collaborate with strategic individuals, enable access to restricted intellectualproperty. Have our clients write articles and casestudies that would help our target audience, which would then get published on our blog and newsletter.
j. Promote your best content “The best of …” This can often be a list of Twitter posts you’ve made on common subjects, recycling and repurposing your intellectualproperty in new ways. Include videos, or graphics, or casestudies of how you’ve since applied it. Such as episode #1, #2, #3 … or Part 1 of 3.
Casestudies. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Your sales funnel would look something like this: Sample Book Chapter -> Book -> Discovery Session -> Consulting Engagement.
Consultants who specialize in serving a particular market vertical have a much easier time with marketing, sales, charging higher fees, etc. Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectualproperty, etc). Nigel Green – Sales Consultant.
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