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Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar. We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and casestudies help prospective clients learn about APO to make the decision to hire us easier.
She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. The site is the place where I direct potential clients to read casestudies, show my expertise, tell my story and invite them to engage with me in a conversation.
We met in the mornings, discussed business, best practices, intellectualproperties and ideas to improve our lives and businesses. Develop casestudies that enable clients to relate to them. I have great intellectualproperty (IP) which I will develop much more of and productize the heck out of.
According to Hinge Research’s High Growth Study, the most effective marketing methods for consulting firms are… (Click on the links to be taken to the section of the article with the specific lead-generating tactics for each). Conducting Webinars or Other Online Educational Events. Casestudies.
Experts are experts because of their thought-leadership (articles, whitepapers, speaking, courses, intellectualproperty, etc). Our website provides our customers and prospects with thought leadership (the blog) and ideas about how other business owners have found success (casestudies). It’s our #1 source of leads!
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