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Get interviewed : Appear on podcasts or blogs to expand your reach and establish authority. Host Webinars : Use the content as a foundation for live webinars or Q&A sessions. Compile a Book : Gather related articles into an eBook or book for added value to your audience.
She had heard bunch of my interviews and follows the podcast. She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. Look out for a few casestudies, and more under the hood posts on my consulting work in the future.
Interview and have conversations with great thinkers. Also, get interviewed and publish on your site and theirs. Conduct webinars and tele-seminars both for free and for a fee and collaborate with others. Solicit testimonials and referrals and develop casestudies.
Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. Here are excerpts from that interview. By: Deborah Siegle. I do think many women have to learn how to “toot their horn without blowing it.”.
Through the look and feel of your website, videos, webinars, etc., Good, in-depth testimonials and casestudies prove that you not only produce great results for your clients but are also wonderful to work with. you build a know-like-trust factor. By proprietary methodologies. By what others say about you.
Webinars & White Papers. 1to1 Webinars. 1to1 Case in Point. Intuit also administers a panel of about 10,000 accountants and tax professionals who share their input through in-depth interviews and topical surveys. Webinars & White Papers. 1to1 Case in Point. CRM Newsletter | CRM Web Exclusives | CRM Webinars.
According to Hinge Research’s High Growth Study, the most effective marketing methods for consulting firms are… (Click on the links to be taken to the section of the article with the specific lead-generating tactics for each). Conducting Webinars or Other Online Educational Events. Interview an expert. Casestudies.
This could look like content marketing (articles, testimonials, casestudies) , marketing campaigns (advertising, outreach, events, webinars) , or personality based marketing campaigns (podcast hosting, podcast guesting, guest articles). Be Everywhere —You want to make it so prospects can’t help but run into you.
This could look like content marketing (articles, testimonials, casestudies) , marketing campaigns (advertising, outreach, events, webinars) , or personality based marketing campaigns (podcast hosting, podcast guesting, guest articles). Be Everywhere —You want to make it so prospects can’t help but run into you.
As a reader, you will find several articles that offer insights into the client’s industries and challenges they may face, but also articles on the latest views, methods and casestudies. Getting a job as a freelancer or consultant can be a huge challenge as there is a lot of competition in the market. Fast Company. MarketWatch.
If you don’t know who you’re trying to reach, you won’t be able to identify where they spend time online or offline or the most effective way (podcasts, guest articles, interviews, webinars, conferences, presentations, meetups, etc.)
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