Case Studies, Magazine and ROI - Management Consulting Connection

Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Later in the sales cycle, marketing works with sales to create materials that can be customized to client objectives and case studies, instead of the generic collateral sales teams often see as low value.

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To Reduce Complexity in Your Company, Start with Pen and Paper

Harvard Business

AUGUST 22, 2016

The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Nokia’s CEO was featured on the cover of Forbes magazine in 2007, with the headline “Nokia: A billion customer and counting.

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Management Consulting Connection

Why CRM Projects Fail and How to Make Them More Successful

To Reduce Complexity in Your Company, Start with Pen and Paper

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