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After working with HR to narrow down the list of candidates, she had two finalists, both internal: Molly Ashworth, a brand manager on her team in the cleaning division, and Ed Yu, a rising star from BBI’s beauty division. Aliyah liked Molly and respected her work. But his answers and even questions seemed a bit rehearsed, stiff even.
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Casestudies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Casestudies tell stories of how you’ve helped businesses like theirs. Thought-leadership (articles, essays, whitepapers, research, courses, etc) demonstrate your expertise.
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That’s not the case. Navalent Ron Carucci, Managing Director at Navalent. We believe the multi-mode communication methods such as video, testimonials, segmented solution sections, and casestudies help prospective clients learn about APO to make the decision to hire us easier.
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Publishing a whitepaper. Casestudies. Publishing a WhitePaper. A whitepaper is a report given on a topic in your industry. WhitePapers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.
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