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4 Ways to Improve Your Content Marketing

Harvard Business

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 133
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Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

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Top 15 Portfolio Management Tools for Your Business in 2025

Epicflow

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility. Regular updates and improvements. The vendors reputation and reliability.

Tools 130
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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Case Study. Reading Time: 4 minutes. Types of MMM. X for every time period.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

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Top 15 Portfolio Management Tools for Your Business in 2025

Epicflow

Project portfolio management software is vital for businesses aiming to thrive in competitive markets for a couple of reasons: It streamlines project portfolio oversight Managing multiple projects within a portfolio can be challenging without clear visibility. Regular updates and improvements. The vendors reputation and reliability.

Tools 130
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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead. Integrate your marketing efforts with sales activity.

Sales 132