Successful Independent Consulting

MARCH 31, 2017

This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Mention key accomplishments and/or include mini case studies as examples of your work. It will probably only fill a fraction of the available space so you will under-market yourself.

Case Study 150

Case Study Case Studies Media Education 150

freshminds

JANUARY 4, 2015

The Case Study of the consulting interview process may seem like the most daunting part for some. These usually include Market Sizing, Business Operations/Strategy and Logic but could include some brain teasers too to test out your financial and business sense. McKinsey - Four practice case studies to work from here.

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Case Study Case Studies Study Case Interview 40

Harvard Business

MAY 5, 2016

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And given the budgeting process in most city halls, it was far easier to go to market with only one type of product. Let’s do a video call.

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Case Study Case Studies Study Sales 70

Successful Independent Consulting

SEPTEMBER 13, 2018

The easy way to create a simple, yet professional website I know consultants who have spent weeks and piles of money creating a fancy website with video, graphics, and custom photography. Magazine and they think they’re digital marketing experts. What is the market segment or industry of your ideal client?

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Consulting Case Interview Engineering Industry 236

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. My site has a lot of videos.

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Consulting Case Studies Case Study Media 167

Tsavo Neal

FEBRUARY 15, 2018

And unlike most consulting website services pages, they’re talking to you and demonstrate their case studies instead of a laundry-list of generic services. Your marketing materials can do the job of selling if you focus on creating a set of materials that provide an education for readers—an education that compels them to buy.

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McKinsey Video Consulting Education 60

The Fearless Marketer

AUGUST 19, 2019

Just think of all the marketing stuff you are aware of every day. Do everything in your power to make your marketing more likable. In all your marketing communications, there are a number of ways you can do that: 1. Include dynamic testimonials and case studies. So what’s a poor self-employed professional to do?

Marketing 66

Marketing Advertising Case Studies Case Study 66

Tsavo Neal

FEBRUARY 1, 2018

He could put a lead magnet in his Hero section, like on consultant Kurt Elster’s homepage hero section…it could be something like a growth plan checklist, a marketing assessment — anything that provides value to your prospect while also planting the seed in their mind that shows you the value of your services.

Video 60

Video Consulting Case Studies Case Study 60

Harvard Business

JULY 7, 2016

Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful. Being optimally distinct—and marketing yourself as such. There are case studies in other sectors too: Just look at Chobani. They weren’t.

Productivity 122

Productivity Transportation Case Studies Case Study 122

Tsavo Neal

NOVEMBER 9, 2017

In this video, you’ll learn how to improve the copy on your consulting website by focusing on the business outcomes you provide. I’ve called this episode Pictures On The Wall because we’re going to be talking about how consultants must market based on the outcomes they can provide, and not the tasks that they do.

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Video Consulting Case Studies Case Study 60

Harvard Business

MARCH 15, 2017

Related Video. Learn how they do it with this 6 minute video slide deck. See More Videos > See More Videos > Recognize the dangers. Case Study #1: Think inclusively and connect with team members on a personal level. Here are some strategies to ensure fairness. What Great Managers Do.

Management 131

Management Case Studies Case Study Video 131

Chad Barr

MARCH 6, 2024

In the dynamic realm of digital marketing, the quest for creativity and innovation is unending. As I revisit the foundations of creative online marketing—a topic I’ve extensively explored—it’s clear that mastering these fundamentals is more crucial than ever. This social proof builds trust and credibility.

Marketing 52

Marketing Case Studies Case Study Trends 52

Harvard Business

MARCH 24, 2017

Related Video. See More Videos > See More Videos > Take charge. Case Study #1: Seek advice from others and uncover the root of your boss’s indecisiveness. ” Frank hemmed and hawed about whether the product was ready to go to market. Think about them as both a manager and a human being.

How To 127

How To Case Studies Case Study Productivity 127

Tsavo Neal

MAY 15, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. It was the content surrounding the product that sold me — automated emails, blog posts, YouTube videos — not a salesperson. Good content marketing and copywriting can sell your products and services for you.

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B2B Sales Video Marketing 15

Women in Consulting

JULY 28, 2016

By: Kay Paumier. :: C ontent marketing is “in.” According to Wikipedia, “ content marketing is any marketing that involves the creation and sharing of media and publish ing content in order to acquire and retain customers. In lot s of ways, content marketing is not new. But what is it anyway?

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Tools Marketing Media Case Study 48

Organizational Talent Consulting

DECEMBER 19, 2022

Market myopia is the lack of ability to see the bigger picture. Here are three leadership practices to free yourself and your organization from market myopia. link] Escaping market myopia involves the leadership practices of strategic thinking, acting, and influencing. Then you might be suffering from market myopia.

Marketing 52

Marketing Leadership Culture Study 52

Management Consulted

MAY 17, 2015

In the second of our Consulting 101 videos, “What is Consulting/Management Consulting?” If, based on your current market share of 8%, you reach 8% of these previously unreached 320,000 buyers, you will make another $100trillion billion in the next five minutes.”. we gave a very simple outline of a consultant’s role. 2 – Priorities.

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Consulting Case Studies Case Study Engineering 100

Management Consulted

MAY 5, 2015

What started off as an informal blog about management consulting with just a few readers became interview prep sessions, resume edits, videos on YouTube and Vimeo, books and the presentations we give at colleges around the world. There are 28 lessons with a teaching video (10-20 minutes). 9 hours of video content. Why buy it? .

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Case Interview Interviews Consulting Oliver Wyman 100

Tsavo Neal

NOVEMBER 13, 2017

Which is a bit concerning, because you would think that firms that have marketing budgets would have better websites. That’s not the case. ” Currency Marketing Tim McAlpine, Owner at Currency Marketing. “ Currency Marketing is a credit union-focused marketing firm. and 20% in Canada.

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Consulting Education Tools Financial 121

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).

Methodologies 70

Methodologies Case Interview Comparison Case Studies 70

Tsavo Neal

OCTOBER 9, 2020

Marketing Gravity: 2 Steps: Create thought-leadership, intellectual property, case studies, articles, videos, courses, etc — that provide values to your potential clients. Freelance sites are one of many marketing channels. Like any other marketing channel, there are pros and cons to using them.

B2B 15

B2B Intellectual Property Case Study Case Studies 15

Harvard Business

AUGUST 28, 2017

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey. Furthermore, early AI adopters are 3.5

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Survey Tools Industry Automotive 136

Johanna Rothman

APRIL 12, 2024

The podcast: The video: [link] The Transcript: I’m Johanna Rothman, and this is 60 Seconds of Johanna’s Writing WIP for April 12, 2024, where I read an excerpt of just a minute of some writing in progress. That's called an experience report, a case study, or a lessons learned report. This excerpt is from the speaking book.

Case Study 52

Case Study Case Studies Conference Report 52

Tom Spencer

AUGUST 1, 2021

To motivate visitors to fill out your survey, you can offer them a reward or something for free, like a case study, e-book, a free trial of your product, or anything that doesn’t cost you a lot but creates a hook for conversion. In addition to adapting your site for mobile, you need to work on mobile marketing as well.

Productivity 88

Productivity Survey Tools Marketing 88

Tsavo Neal

MARCH 20, 2019

Marketing is what gets you these conversations. It’s marketing that creates interest in the minds of your prospective clients so that they want to talk to you. The easiest way to do this is to watch video instructions for installation Google Analytics , using Calendly for scheduling , and integrating Calendly with Google Analytics.

Consulting 101

Consulting Marketing Sales Tools 101

Management Consulted

JUNE 7, 2015

Beyond our experience at the firms themselves, which we’ve incorporated into our MC-specific scoring guide, we do have 550+ case studies in our Case Bank from firms and consulting clubs across the country – and we’ve used these scoring charts on all of them. Further Reading on Case Interviews.

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Case Interview Interviews System Case Studies 100

Tsavo Neal

NOVEMBER 9, 2017

At professional services firms that embrace content marketing, it’s not uncommon for the vast majority – we’re talking over 90% — of visitors to enter their website through a piece of educational content. Video is already making up a lot of internet traffic, and people want to see more video. Camera shy?

Video 68

Video Consulting Leadership Marketing 68

Chad Barr

JULY 27, 2022

Now go and record a video or an audio for each of the subchapters. If each video, let’s say, ends up being 5 minutes long, your new created course will end up being a little over 4 hours in length. Client case studies and quotes. Additional suggestions to include with each subchapter: Applicable stories.

Course 52

Course Case Study Case Studies Video 52

Chad Barr

DECEMBER 19, 2009

A terrific group of 15 consultants attended the grad school for two and a half days to discuss business challenges, best practices, case studies and participated in various role plays and examined growth ideas. Business model is the structure of how you run your business and how you market and deliver your products and services.

Travel 52

Travel Case Study Case Studies Video 52

Tsavo Neal

NOVEMBER 16, 2017

Social proof is one of the most critical elements of marketing and sales. For consultants, it’s the most important piece of your marketing puzzle. Testimonials can provide an excellent boost to your case studies. Video is even better. Blair Enns, A Win Without Pitching Manifesto. Content social proof.

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Consulting How To Case Studies Case Study 60

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!).

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Consulting Advertising Case Interview Conference 68

Management Consulted

AUGUST 21, 2013

It also represents an exciting new moment for us – the first in a series of video interviews we’ll be posting on the site. For those of you without easy access to watch the video, I’ve pasted the transcript below. So I actually interviewed with another company, did a case interview, and did very badly.

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McKinsey Interviews Case Interview Consulting 175

Kai Davis

NOVEMBER 15, 2018

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

Consulting 40

Consulting Case Interview Case Study Case Studies 40

Kai Davis

NOVEMBER 15, 2018

When you’re a Consulting Niche Celebrity you’ve built up an amazing amount of proof that shows that you, your business, and your services are trusted, respected, and valued by clients in your target market to solve problems. You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

Consulting 40

Consulting Case Interview Case Study Case Studies 40

Consulting Success

FEBRUARY 8, 2018

Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.

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Consulting Productivity Advertising Training 127

Harvard Business

JULY 21, 2017

But the ones who really understand the issue see gender balance as not just a numbers game but part of a broader, more strategic cultural shift that includes developing leadership teams representing geographically diffuse markets. Related Video. Without balance, they simply won’t understand the world that’s emerging.

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Culture Talent Leadership Groups 71