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Post Some Good (and Readable!) Case Studies

The Clever Consultant

When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story. Then ask yourself: Which stories (i.e.

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Case Study: When You’re Successful, Stretched Too Thin, and Indispensable

Harvard Business

She drummed her fingers on the editing desk and squinted at the monitors in front of her as she scrolled through footage from the season finale of Dope , her production company’s long-running drama series about DEA agents. These are C3 shows: Carla Tremont Productions. “What’s wrong?” It’s your name.

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. That company had sold exclusively on its own site, and Mark’s expertise had served PedalSpark well with its first product. Looking forward to your presentation.

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Consultant Ninja: How not to do a consulting case study.

Consultant Ninja

How not to do a consulting case study. 2010-Present: Off the road 2009 Stats: Airline Miles: 24,902 Nights away from home: 73 (of 216: 34% of nights) AMEX Charges: $21,220 2008 Stats: Airline miles: 87,589 Nights away from home: 159 (of 365: 43.6% Productivity. (6). Presentation Zen. Wednesday, January 21, 2009.

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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you present yourself as a student working on a project for school, and these companies discover there’s no such thing, it could reflect badly on your MBA program.”

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Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.