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Post Some Good (and Readable!) Case Studies

The Clever Consultant

When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story. Then ask yourself: Which stories (i.e.

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Consultant Ninja: How not to do a consulting case study.

Consultant Ninja

How not to do a consulting case study. Study Management. Productivity. (6). Management Consultant | Excel Jockey | Slide Monkey | Corporate Insurgent | One-Eyed Man in the Valley of the Blind Mckinsey | Bain | BCG | Booz | Oliver Wyman. Wednesday, January 21, 2009. January 21, 2009 at 2:31 AM. Good written article.

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Using The “Seeding” And “Facilitating” Approach In Management Meetings And Consulting Engagements

Steve Shu Consulting

Research can take the form of best practices, case studies, academic solutions, etc. The case below involves understanding and facilitating analysis of how two product development practices (within a merged software company) might be better integrated.

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Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

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5 Best Practices for Attracting Ideal Consulting Clients

Consulting Success

Schedule – you fill your schedule with work that creates a sense of accomplishment and productivity. Better case studies. This allows you to create great case studies that resonate with the same type of ideal client and leads to attracting ideal consulting clients and winning more business.