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Host Webinars : Use the content as a foundation for live webinars or Q&A sessions. Develop a CaseStudy : If your content is tied to a project or success story, create a detailed casestudy to highlight the results and processes involved.
Young & Free is a spokesperson-driven program that gives a young person the tools to create content and build awareness of a region’s credit union, its products and its services. Credit union prospects typically learn about our programs on our website and then sign up to attend a monthly webinar.
She then watched a webinar I had done for Georgetown on OKRs and then one day out of nowhere I got an email from her to schedule a meeting with their senior team. Fabian purchased my book Productize Yourself: The Consultant’s Guide To Attracting Clients Through Your Website to help him write, design, and market his consulting website.
Create attractive products and services that range from the economical to the high-end lucrative. Conduct webinars and tele-seminars both for free and for a fee and collaborate with others. Solicit testimonials and referrals and develop casestudies. Productize and monetize.
Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.
In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?
According to Hinge Research’s High Growth Study, the most effective marketing methods for consulting firms are… (Click on the links to be taken to the section of the article with the specific lead-generating tactics for each). Conducting Webinars or Other Online Educational Events. Casestudies.
Webinars & White Papers. 1to1 Webinars. 1to1 Case in Point. These include an accountant council, a group of 12 to 15 accounting and tax practitioners who are invited to one of Intuits campuses twice each year to learn about and provide feedback on Intuits strategy, roadmap, and products. Webinars & White Papers.
As a consultant, your advice is your product. If you’re a management consultant writing an article on ag equipment product design, your content upgrade would be a resource related to ag equipment product design. As an upgrade, this could be something like a casestudy, whitepaper, or checklist.
Clarity Consultant is a blog that strives to create content that covers all aspects of the industry, such as project management, technology, organizational development, productivity performance. Magazines contain articles on business solutions, products, services and the latest technological advances. Clarity Consultants. Fast Company.
Takeaways: Productize my business to complement the concept of the accelerant curve. Develop casestudies that enable clients to relate to them. I have great intellectual property (IP) which I will develop much more of and productize the heck out of. Productize my business. more on that soon).
I need to be constantly developing and marketing differentiated products or services that meet a need, that I can deliver in a quality manner and that people will pay for. And being a productive member of such a team increases the referral mechanism. Similarly, what are some of the main opportunities available to female consultants?
Source: Hinge Research 2017 High Growth Study. A professional design makes reading all of your content — publications, posts, casestudies, etc — easier to read and more enjoyable. Other top calls to actions included contact forms (39%), webinars (37%), and free trials (35%). Downloadable, Educational Content.
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