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One of the Best Ways to Market Yourself as a New Consultant

Steve Shu Consulting

One of the best ways to market yourself as a consultant is by having someone refer you to a client prospect. Once you have successful clients, you can then refer to the general experiences as case studies (often anonymized, but not always). Marketing as “networking by helping someone” is a key tool to have in your kit.

Marketing 150
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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

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Case Study: An Office Romance Gone Wrong

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. She reported to the head of sales, who reported to the COO, and she and Brad rarely interacted at work. It’s an investor conference, not a sales event.”

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A Helicopter View of a Management Consulting Proposal

Steve Shu Consulting

Appendix – might include key case study summaries, CVs for consultants, and other schedules. Often the proposal is incorporated by reference or as an appendix into a master services agreement which contains umbrella legal terms. Commercial Terms – contains pricing, performance terms, expenses, timings, policies, etc.

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Case Study: A Founder Steps Back from Her Start-Up

Harvard Business

On her desk was a pile of résumés from CEO candidates who’d responded to a listing she’d posted on a small business sale website. Her references had raved about her. ” She walked into her office. Clipped to each one, at Elena’s request, was a photo of the applicant’s dog. It made sense on paper.

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Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Staying connected to MMC athletes—especially the “Mendoza Maniacs,” as the hard-core racers referred to themselves—had always been important to him.

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Breaking down the M&A Case Study

Tom Spencer

M&A case framework. Now that you have a high-level understanding of why companies buy each other in the first place (refer to M&A deals – benefits and drawbacks ), let’s discuss the framework you should use to analyze the transaction. Firms typically look at four areas when working on M&A cases.