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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The team had dropped the ball on inquiries from several retailers interested in its products by failing to coordinate getting them into the company’s system quickly.

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Case Study: How Do You Compete with a Goliath?

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And not only were its ponchos authentically Peruvian, but they retailed for $40 to $70, whereas Saira charged $60 to $100. Tela had a social mission too.

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Whichever companies don’t will be on the wrong side of retail history.” ” “You know who sells on Amazon? Jimmy Choo, Mark—Jimmy Choo.

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A Case Study of Crowdsourcing Gone Wrong

Harvard Business

Consider Quirky’s challenge: it offered products across a broad range of categories with a high product turnover, which made it difficult to sell into established big box retailers (e.g., Target, Walmart). In addition, the broad range of categories made it hard for marketing to establish what Quirky was.

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Cracking Pricing Strategy Case Studies

Tom Spencer

For instance, retail banks can raise interest rates (the price they pay customers for depositing funds at the bank) to quickly attract new balances and acquire new customers. Pricing strategy is one of the easiest levers CEOs can pull to increase revenues in their company.

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Then I could make a case to my boss.” ” Riku wondered whether paying retailers more to win them over would make sense. ” Time to Debrief.

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Case Study: A Founder Steps Back from Her Start-Up

Harvard Business

When the shampoo was ready, she’d started selling it to local retailers and developing a loyal customer base. So Elena had invested her savings to hire a chemist and create something better. They had mixed early batches in her kitchen, and she’d tested the solutions on herself first.