Harvard Business

DECEMBER 20, 2018

Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. And the sales team — well, they mostly hated it.

Sales 46

Sales How To Metrics Tools 46

Harvard Business

JUNE 30, 2017

Almost half (49%) said that it was difficult to ensure a return on investment (ROI). It has trained and placed 11,000 graduates into entry-level jobs in four sectors: health care, tech, retail/sales, and skilled trades. These metrics can be converted into an estimate of ROI for the employer.

Training 41

Training Training ROI Metrics 41

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 50

Data Advertising Operations Case Studies 50

Tsavo Neal

JANUARY 25, 2018

Case studies. ROI calculator. As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. Writing your own book and offering a sample chapter on your website covers the first half of this sales pipeline.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Usability Geek.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

AUGUST 22, 2016

To give an example of just how hard it can be to prevent this from happening, let’s consider the case of Nokia. The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. Pragmatically, you can begin to do this without a whole lot of drama.

Company 28

Company Sales Retail Engineering 28

Tsavo Neal

JUNE 26, 2020

Their website’s sales conversion rate is 1.4%. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Your content will become your marketing and sales. Your client, an eCommerce company is currently grossing $80K per month.

Consulting 15

Consulting Productivity ROI Case Study 15

Kates Kesler

JUNE 11, 2014

PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers. Country P&Ls would be replaced with simpler, sales-oriented measures. The important lesson: don’t let the discussion around governance degenerate into a debate over centralized vs. decentralized organization.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82