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Sometimes, publishing casestudies to your consulting website isn’t an option. Publishing casestudies with specific names and numbers is ideal. But, casestudies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” casestudies.
Unless your casestudies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but casestudies provide an extra layer of credibility. Winning New Clients Through Your CaseStudies.
Through a study of AI that included a survey of 3,073 executives and 160 casestudies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey.
Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Include video. Following up by providing value — sharing an article, a casestudy, etc — is the best way to do it. Value-based pricing is better for you and your client. Write more.
Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. Casestudies. ROI calculator. Creating a Video Course. Jon Jantsch, Duct Tape Marketing. ? ?. Writing for mainstream press. Guest posting.
A professional design makes reading all of your content — publications, posts, casestudies, etc — easier to read and more enjoyable. Investing in UX (the art of making your website and entire sales process user-focused and easier for them to get what they want) has a huge ROI. Source: The Future of Commerce.
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