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For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. In fact, my website is my secret 24/7 sales agent. Nigel Green – Sales Consultant Writing is a window to the mind. My site has a lot of videos.
Sales Effectiveness. Webinars & White Papers. 1to1 Webinars. 1to1 Case in Point. Sales Effectiveness. Sales & Marketing Effectiveness. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing. Webinars & White Papers.
According to Hinge Research’s High Growth Study, the most effective marketing methods for consulting firms are… (Click on the links to be taken to the section of the article with the specific lead-generating tactics for each). Conducting Webinars or Other Online Educational Events. Casestudies.
Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. It’s only available for sale on my website, WinWithoutPitching.com.
So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Source: Hinge Research 2017 High Growth Study. Other top calls to actions included contact forms (39%), webinars (37%), and free trials (35%). Speaking Engagements.
A sales trainer told me that he thought women were better salespeople because they engage with the prospect. Granted, the trainer’s focus was strictly sales, but all consultants and independent professionals need to be salespeople.). A side note. In his view, men tend to immediately try to solve the problem.
Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Develop casestudies that enable clients to relate to them. Delegate all that I should and could.
increased sales, reduced attrition, improved teamwork). If you don’t know who you’re trying to reach, you won’t be able to identify where they spend time online or offline or the most effective way (podcasts, guest articles, interviews, webinars, conferences, presentations, meetups, etc.)
Consultants who specialize in serving a particular market vertical have a much easier time with marketing, sales, charging higher fees, etc. Our website provides our customers and prospects with thought leadership (the blog) and ideas about how other business owners have found success (casestudies). It’s our #1 source of leads!
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