Remove Cash Flow Remove Comparison Remove Marketing
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Fool Me Once Or Fool Me All The Time

Martinka Consulting

First, five points from the article I found interesting and then some comparisons to other areas of business. This goes back to before the stock market crash of 1929. A 1932 research paper showed firms had loaded up with cash and post-crash, “companies were flush with cash and investors beleaguered,” which they wouldn’t pay out.

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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

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How Competition Is Driving AI’s Rapid Adoption

Harvard Business

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States.

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Optimizing Portfolio Profit through DIPP-guided Resource Allocation

Epicflow

In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.)

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Which MBAs Make More: Consultants or Small-Business Owners?

Harvard Business

So, we begin by assuming that the traditional path offers cash compensation equal to the average starting salary. (It It might be tempting to turn to the highest starting salary paid, which typically goes to the graduate with the most experience in the most competitive market, who often earns crazy money their first year.

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Is Corporate Short-Termism Really a Problem? The Jury’s Still Out

Harvard Business

The observation that many “unicorn” companies with no profits — and sometimes no revenues or even fully developed products — get valued so highly makes me skeptical of the idea that the capital market is systematically myopic. McKinsey tries to address this issue by doing comparisons within industries.

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CFO Branding 101

Free Agent CFO

In a recent example, he revealed that the prospect was controlling the conversation and appeared to have the upper hand with pricing since he was comparison shopping. You’re spending far too much time talking about fixing cash flow problems (remember, that’s typically a symptom of a far bigger problem).