Cash Flow Journal Marketing 
Tom Spencer
NOVEMBER 14, 2011
ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics entitled “ Economies of Scale in Multi-Output Production ”. Marketing – The cost of advertising can be shared across products.
Consultant Journal
MARCH 5, 2020
At Consultant Journal, we know many entrepreneurs, small business owners and consultants wonder about the business impact. Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Take a look at your cash flow and what a change to sales or staffing could do.
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Martinka Consulting
APRIL 26, 2019
Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? Barlow research – Two-thirds of lower middle-market business owners are expected to retire. Similar firm in a different market. What we write about is aimed at the $10 million deal and below. Easy money.
Martinka Consulting
AUGUST 6, 2018
On June 2, 2018 Jason Zweig’s article in the Wall Street Journal was titled, “ The Fanciful Alphabet Soup Companies Use to Fool You.” This goes back to before the stock market crash of 1929. Zweig writes that any form of modified profit isn’t cash flow. Marketing expenses (the marketing didn’t work so it’s really profit).
Martinka Consulting
MARCH 7, 2015
I wrote last year about the pricing of middle-market companies and an article in the Zachary Scott newsletter titled “8 is the new 6″ (referring to multiples of EBITDA on middle-market deals). Or perhaps they figure the prices for business have skyrocketed like the stock market.
Martinka Consulting
OCTOBER 27, 2017
In the Discounted Future Cash Flow method profits are projected (same as the first issue) and discounted back to a present value. As I write this, according to the Wall Street Journal, the current PE ratio for the S&P 500 is 25.89. For small businesses, it’s 3-5 times profit (after fair market owner compensation).
Martinka Consulting
FEBRUARY 5, 2020
Good employees are hard to find and often are not in the job market. Great employees with industry knowledge and experience are in the job market even less. In simple terms, if your primary motivation is acquiring a customer base, you are acquiring market share. Just talk to any executive recruiter. Yes, we can!
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