Cash Flow Marketing Metrics 
LSA Global
JULY 1, 2024
While the specific strategy success metrics vary across different industries and different strategies, metrics tend to fall into four overall buckets: Financial, Customer, Employee, and Other. Here is a list of the top thirteen metrics that CEOs should measure for strategic success.
Harvard Business
APRIL 5, 2017
Similarly, considering greater accruals (which represent the difference between reported income and operating cash flows) to measure short-term orientation has its difficulties. It assumes that a smaller proportion of cash flows in earnings indicates a myopic firm. Are all share repurchases myopic?
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Prudent Pedal
APRIL 3, 2020
I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.
Harvard Business
FEBRUARY 16, 2017
The observation that many “unicorn” companies with no profits — and sometimes no revenues or even fully developed products — get valued so highly makes me skeptical of the idea that the capital market is systematically myopic. Its findings deserve much discussion, debate, and attempts at replication.
Tom Spencer
MAY 25, 2019
There are a couple of reasons for this: Asset managers can see cash flow and earnings fluctuate wildly with markets. If there is a financial crisis, the stock market falls by half and the asset manager’s performance is in line with the stock market, they now make $500 million. Valuation of Asset Management Firms.
Harvard Business
SEPTEMBER 16, 2014
These innovative players, such as OnDeck, Funding Circle, and Fundera are disrupting the market by using technology to solve problems that have made small business lending costly for traditional banks. It is early days in the use of predictive modeling to reduce risk and create new markets for small business loans.
Harvard Business
JUNE 8, 2018
The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.
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