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Consultant Marketing Diving In

Jerry Fletcher

They refer the experts they know to fill a client or prospect’s needs. Their credibility as a referral source leads to more assignments and better cash flow. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Learn more about Credibility to Cash.

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Economies of Scope - Tom Spencer consulting blog

Tom Spencer

In contrast, economies of scope is a lesser known concept particularly relevant to small and medium sized enterprises (SMEs) that may not have access to large markets or the ability to produce at scale. Marketing – The cost of advertising can be shared across products. More stable cash flows are attractive for three reasons.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. However, there will be times when you have to feel the cash flow pressure and need to find clients.right now! level, title, company size, industry, etc.)

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. However, there will be times when you have to feel the cash flow pressure and need to find clients.right now! level, title, company size, industry, etc.)

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Business Book Review: Boston Consulting Group On Strategy

Management Consulted

Bruce introduced strategic competition in 1980s to the market and it has since transformed business productivity and has the same impact that the industrial revolution had on individual productivity. The focus here is completely on cash flows and not projections. It’s a tasty deal (ahem, read), I’d say.

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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

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The Corona Virus for Small Businesses

Consultant Journal

Refer to the CDC , WHO , your local health authority or another reliable, science-based source for health information. Think about what’s actually needed for your sales and marketing : Wave or nod instead of shaking hands. Take a look at your cash flow and what a change to sales or staffing could do.