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Quick Tips for Consulting to Small Organizations | Consulting and.

Consulting and Organizational Management

Don’t be afraid to look at the “business” or “hard” data, at least to understand the cash situation of the organization. Get help to do that if you aren’t comfortable with cash flows. Marketing and Social Media. Consulting and Organizational Development. Crisis Management. Facilitation.

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The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

Harvard Business

General Motor’s announcement that it plans to idle five North American factories and cut 14,000 jobs has sparked much discussion in the media and outrage in Washington. Car sales in the U.S. But car sales are now probably past a cyclical peak, not only in the U.S. Alistair Berg/Getty Images. government.

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When your project isn’t making money

Seth Godin Blog

It might be that you’re losing money on every sale. Are you aware of work in process, cash flow and cycle times? just because social media is fun to talk about doesn’t mean it works). Which means that each and every item you sell, every service you perform, costs you money. What are you outsourcing?

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A Refresher on Marketing ROI

Harvard Business

In fact, global spending on media is expected to reach $2.1 It also informs future spending levels, allocation of the budget across programs and media, and which messages a marketer chooses. It’s about “delivering customers and sales.” To do this, you need to establish your sales baseline.

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AT&T, Time Warner, and What Makes Vertical Mergers Succeed

Harvard Business

AT&T will now control brands such as Turner and CNN, get large subscription revenue streams from HBO, and own both traditional and digital media properties such as Warner Brothers and Bleacher Report — creating, as the Washington Post noted, “one of the most powerful combinations of content and distribution America has ever seen.”

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Why Your Company Culture Should Match Your Brand

Harvard Business

As the industry moved toward an emphasis on customer service and merchandising, the company fell behind, because its employees were focused more on increasing inventory turns and sales per square foot. And your sales and marketing departments aren’t working at cross-purposes, each with its own view of what success looks like.

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

In a market like social media, a firm’s success can depend on the winner-take-all profits that come from market leadership.). Digital companies must be performing such assessments in-house to reward their sales and marketing staff. The analyst can then top that valuation with the option values of moonshot projects.