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What she learned informed her strategy for the turnaround, which she then communicated through a series of town halls, roundtables, and memos. ” And she restored the company’s profitability — the turnaround was a success. “The response was overwhelming,” Mulcahy said. “Defection slowed to a trickle.
In a survey of nearly 3,000 executives about the success of their enterprise transformation efforts, McKinsey discovered the failure rate to be higher than 60%, while Harvard Business Review conducted a study that suggested more than 70% of transformation efforts fail.
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He describes his “shock and awe” approach (my terminology) in his excellent book The Lean Turnaround , where he takes the company through several week-long kaizen events. But I’m struggling to reconcile his success with everything I’ve seen and studied, which runs counter to Byrne’s experience.
Obama nominated Robert McDonald , an Army veteran and experienced executive who had honed his leadership skills during a 33-year career at Proctor and Gamble, to attempt the difficult turnaround. A Harvard Business School case study that Robert Huckman, Sam Travers, and I wrote earlier this year documents what came next.
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