Harvard Business

OCTOBER 1, 2024

They found that only 15% of CEOs and sales teams have a customer-centric strategy. Most run their company or customer relationships based on a product-focused mindset, which puts the onus on finding a market to sell one’s products to, rather than orchestrating growth together with customers.

Company 229

Company Sales Productivity Data 229

LSA Global

OCTOBER 22, 2024

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a customized sales training program for team transitioning to a SaaS business model.

Training 67

Training Training Sales Talent 67

Harvard Business

OCTOBER 6, 2023

Managers tend to think about liquidity as a finance issue, but in face the behaviors of the sales and operations team — and how they communicate and work together — can have a direct affect on a company’s cash position.

Cash Flow 250

Cash Flow Marketing Company Finance 250

Harvard Business

AUGUST 13, 2024

In the last few years, large companies like Wayfair, Amazon, Yelp, DoorDash, and Instacart have launched initiatives to try to address racial inequality in their business models. In a new study, researchers examined some of these strategies, including Yelp and Wayfair’s labels which identify minority-owned businesses.

Research 235

Research Sales Groups Study 235

Harvard Business

JULY 6, 2023

When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering. This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy.

Sales 180

Sales Strategy Fashion Strategy 180

Markovitz Consulting

APRIL 28, 2020

From the way you make your sales calls (at the client or remote?), to the way you train people when you’re either not at the office or physically distanced from your colleagues, to the working hours at your company, everything is up for negotiation. Welcome to the world of Covid-19.

Company 267

Company Sales Training Training 267

Harvard Business

DECEMBER 21, 2023

As AI proliferates, companies are using it to offer data-driven recommendations on a wide range of activities, from whom to hire to what product a salesperson should recommend to customers. How much to rely on these data-driven recommendations should hinge on two questions: How high are the decision stakes?

Sales 252

Sales Data Productivity Company 252

Epicflow

JULY 5, 2024

Integrations This capability will be useful if a company has already implemented a project management tool. As a result, a company can ensure the staffing of their projects with the required resources. Without tools, obtaining and managing this data is a real challenge, especially for companies running multiple projects.

Tools 253

Tools Software Resources Efficiency 253

Harvard Business

MAY 22, 2017

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 195

Sales How To Case Study Case Studies 195

Harvard Business

NOVEMBER 16, 2023

based companies. Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and lag behind their peers in other fields. This and other findings emerged in a survey that the authors recently conducted with 600 business leaders from large U.S.-based

Marketing 243

Marketing Sales Survey Company 243

Consulting Success

JULY 23, 2018

Lead generation webinars are a powerful tool for generating high-ticket sales appointments. In recent years, building high-converting sales webinars and sales presentations have become a top priority for coaches, consultants, and solo entrepreneurs looking to sell their courses through specialists.

Sales 160

Sales Consulting Engineering Tools 160

Harvard Business

NOVEMBER 10, 2023

Companies can rescue qualitative survey data from the trash and dig for deeper insights. GenAI can transform the process of collecting feedback from consumers, reaching more people across more demographics than ever before, and learning more about what they really think.

Company 250

Company Survey Data Tools 250

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. This makes a sales enablement program a vital tool when running a business. What is the Purpose and Goal of a Sales Enablement Program? That’s why a sales enablement program is essential.

Sales 162

Sales B2B Training Training 162

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 31

Sales B2B Marketing Interviews 31

Epicflow

AUGUST 30, 2024

Manufacturing companies continually seek ways to improve their processes, optimize costs, and increase competitiveness. Production management helps make sure that a manufacturing company creates the required products of high quality, in the required quantities, and at the right time. and implementing advanced software solutions.

Operations 204

Operations Management Efficiency Resources 204

Harvard Business

FEBRUARY 1, 2022

How one company created a “universal commercial engine” to replace both divisions.

B2B 191

B2B Sales Marketing Engineering 191

Harvard Business

NOVEMBER 20, 2024

Modern-day games offer companies varied opportunities to connect with new and hard-to-reach customers, drive brand awareness and loyalty, and acquire and retain new customers. Beyond the more immediate marketing goals of brand building and customer acquisition and retention, games can help companies build important capabilities.

How To 212

How To Media Marketing Company 212

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 28

Sales B2B Marketing Interviews 28

Consulting Success

APRIL 8, 2021

The greatest challenge of all companies is to figure out and properly implement profitable growth strategies to boost sales and enter the profit zone. Today’s guest is Thomas Michael Hogg, the author of Profitable Growth Strategy: 7 proven best practices from German companies.

Strategy 249

Strategy Strategy Strategy& Consulting 249

Harvard Business

OCTOBER 23, 2020

With machine learning, companies and governments can predict an awful lot about you.

Sales 172

Sales Government Company 172

Clarity Consultants

FEBRUARY 9, 2025

Companies rely on Learning & Development (L&D) programs – especially eLearning – to stay competitive as industries change. Employees are more likely to stay with a company that invests in their career development and provides opportunities for continuous learning. Start by clearly defining your business goals.

Metrics 147

Metrics ROI Training Training 147

Clarity Consultants

JULY 14, 2021

Our client is a leading health benefits organization that, through its affiliated companies, serves more than 79 million people, including 41 million within its family of health plans. TOP TALENT CREATES CUSTOMIZED ELEARNING CONTENT FOR SALES ENABLEMENT. part of our client’s Sales Academy program?—?were The Solution.

Company 130

Company Consulting Sales Training 130

Consulting Matters

JULY 21, 2022

Want to know what it takes to lead a company to scalable profits? He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Today, I'm chatting with Mark Johnson.

Sales 156

Sales Real Estate Consulting Resources 156

Clarity Consultants

JULY 14, 2021

Clarity helps a health benefits company create eLearning modules that will provide their salesforce with a solid foundation on the company’s sales tactics.

Company 130

Company Consulting Sales Training 130

Harvard Business

JANUARY 3, 2024

In 2022, new EV sales in China grew by 82%, and the country provided 35% of global EV exports. What can companies looking to scale up their innovations learn from their approach? More than half of the electric vehicles (EVs) on roads worldwide are found in China. While the U.S., While the U.S., How did China get to this point?

Marketing 252

Marketing Automotive Operations Sales 252

LSA Global

JANUARY 29, 2025

Net Promoter Score This worldwide industrial technologies company wanted to design and deliver a Customized Sales Training program to help their sales reps who were facing increased competition, new pricing models, changing client demands, delayed sales cycles, and increased pressure to find and grow new accounts.

Training 41

Training Training Sales Industry 41

Harvard Business

DECEMBER 19, 2023

A conversation with Wharton’s Tom Robertson on the strategic value of owning your secondhand market.

Company 229

Company Marketing Sales Productivity 229

Consulting Matters

APRIL 24, 2020

And our topic today is really focusing on those product companies. You know what I’m talking about, the companies that have had a good run, because they had a great innovative idea. And now, somehow things have fallen off the rails, and they want to establish a company. And that’s not a problem statement.

Interviews 156

Interviews Company Marketing Operations 156

Successful Independent Consulting

FEBRUARY 12, 2021

Money management · Cash flow – This is probably the hardest part about being self-employed, especially if you are going to work with large companies. Have you ever worked as an internal consultant for a company or as an external consultant with a consulting firm? Corresponding worksheet here. )

Cash Flow 370

Cash Flow Consulting Insurance Insurance 370

Consulting Matters

JANUARY 30, 2020

This fear is the primary culprit behind procrastination on getting a business launched, resistance to creating a world-class website and being strategic about marketing and sales. It's extremely vulnerable to have a company that is all based on you and your wisdom (vs. hiding behind a company brand.) And this fear is sneaky.

How To 317

How To Talent Ethics Sales 317