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Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees

David A Fields

Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Prominent signs proclaim each brand’s current price per gallon, making it easy to compare among alternatives.

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The Benchmark That Builds Consulting Businesses

David A Fields

I only know if I have some sort of standard for comparison. Many readers know that I’m 6’1″ tall… if my posture is perfect, I think tall thoughts and I stand on two tins of homemade, coconut dream bars. Is that tall? Consultants often look at benchmarks to gauge their recent performance. [ ]

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48.6% of Spaniards Aged 18-24 Would Take Any Job, Anywhere, for Low Wages; Ikea Spain Gets 100,000 Applicants for 400 Jobs; Walmart, McDonalds Comparison

MishTalk

Walmart, McDonalds Comparison To be fair, there is a major difference between McDonalds'' employees and Spaniards seeking jobs. The store, which will open in summer, will have a staff of 400 employees and also generate about 80 indirect jobs to cover services such as security, transport and cleaning, among others.

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Lessons from More Than 1,000 E-Commerce Pricing Tests

Harvard Business

The process often starts by using a gross margin target, followed by some comparison with competitors, and then some adjustments from there. At most small and medium-sized e-commerce retailers, prices are typically set and updated in an ad hoc fashion without one clear owner.

Fashion 91
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Patients Need a System to Compare Healthcare Quality — Not Just Prices

Harvard Business

To make such a tool worthwhile, quality comparisons are also essential. A system for allowing patients and employers in the United States to compare health services on the basis of price would be inadequate.

System 17
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Purchase : Your items for purchase are lower-price offerings, in comparison to a full-on consulting engagement. Your newsletter might be used as opt-in. You might also use items like cheat sheets, assessments or swipe files. These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc.

Marketing 202
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Look, Doc, Before You Cut, How About A Ten Percent Discount?

Alan Weiss

What’s really going on, of course, is that the consultants allow themselves to become commodities by insufficiently differentiating their value, consequently price comparisons are inevitable.