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Using Analytics to Align Sales and Marketing Teams

Harvard Business

Consider the following scenario: A manager wants to purchase some computer software for her business. The manager peruses that company’s website and requests more information by entering data about her needs through a webform. The mounting number of inconsistencies and redundancies confuse and frustrate the manager.

Sales 129
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TikTok Refugees: How RedNote Is Thriving Amid Global Shifts

Tom Spencer

RedNote provides a meeting place between Eastern and Western digital cultures, and an opportunity for Western creators to tap into Chinese markets. Additionally, RedNote offers a unique opportunity for creators to expand their reach beyond a single regional market.

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Measuring the Long-Term Impact of L&D Initiatives on Business Performance

Clarity Consultants

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147
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Quote Your Consulting Billing Rate with Confidence

Successful Independent Consulting

Talk with other consultants, do a web search on typical management consulting rates in your city or state, and/or try converting your employee salary to an hourly rate. Figure out your market rate. This is your market rate. Remember, even your higher rate will be cheaper in comparison.) There are lots of ways to do this.

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Epicflow Updates: Hardshell Data Security and Advanced AI-Powered Functionality for Flawless Project Portfolio and Resource Management

Epicflow

Read the article to learn how to effectively manage your project portfolio, how to leverage the power of AI for smooth workflow and timely and on-budget delivery of your multiple projects, and, of course, how to grow your business and deliver even more projects with Epicflow, and all this upon keeping your data safe.

Resources 148
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Getting Smart About Change Management

BCG

One-time market leaders and corporate giants fall rapidly from grace, having failed to modernize or having lost out to nimble competitors. One industry that has been a huge beneficiary of all this turbulence is the change management industry. The traditional approach to change management is itself in need of change.

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A Refresher on Marketing ROI

Harvard Business

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 73