Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 71

ROI Marketing Financial Sales 71

Jerry Fletcher

FEBRUARY 13, 2021

What makes it more important is the ongoing comparison of results it affords the viewer and the efforts of the company to find and report on those points where the findings begin to diverge from previous norms. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing 69

Marketing Consulting Ethics Survey 69

Clarity Consultants

FEBRUARY 9, 2025

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147

Metrics ROI Training Training 147

Harvard Business

JULY 13, 2016

A radical demographic shift is transforming the nature of consumer markets. Marketing savvy just isn’t enough to track these consumers. In comparison, European millennials, for instance, will contribute less than 2%. The consumer markets that matter have arguably never been more varied and complex.

Marketing 70

Marketing McKinsey Groups Comparison 70

Seth Godin Blog

SEPTEMBER 23, 2013

Marketers regularly exploit this glitch by creating the illusion of value (or non-value) by highlighting comparisons, when in fact, those comparisons really don''t have to matter. We often need a frame before we''re comfortable evaluating value. Winning may in fact be the goal. Good enough, is. Bonus: jazz ).'

Marketing 51

Marketing Comparison Education Meeting 51

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 132

Retail Survey Bain Comparison 132

The Fearless Marketer

JANUARY 31, 2022

There are two things that make us struggle with marketing. The first thing is all the strategies and skills needed to market ourselves effectively. It has to do with the mindsets, beliefs, and fears we bring to the marketing and selling process. What is your prevailing attitude about marketing and selling in general?

Marketing 62

Marketing Comparison Strategy Strategy 62

Kraft Kennedy

OCTOBER 30, 2024

Today’s market requires new levels of cost reduction, efficiency, and productivity. Which applications are trending, or losing adoption in the market, what are peer firms using? The research, selection and testing of the latest toolsets on the market would require thousands of hours annually.

Software 52

Software Tools Comparison Operations 52

Harvard Business

MAY 31, 2017

For every comparison, the clinical quality performance was better in the hospitals with the better patient experience performance. I could summarize many, many comparisons in these types of performance data, but readers probably already have the idea. There is good news for chief financial officers, too, in these analyses.

Comparison 133

Comparison Financial Report Data 133

Epicflow

OCTOBER 9, 2024

In the 1980s, project management software packages often were marketed in terms of how well they performed what was called “cost/schedule integration.” If we are undertaking the project scope because of the value (contract price, sales revenue, market visibility, productivity improvement, mortality reduction, etc.)

Resources 130

Resources Metrics Data Cash Flow 130

MishTalk

JANUARY 14, 2025

The bond market reaction is not encouraging. The Producer Price Index (PPI) for services was unchanged in December but the price of goods jumped 0.6

Comparison 49

Comparison Report Marketing 49

Harvard Business

DECEMBER 5, 2016

For decades, experts and policy wonks have argued that health care is a uniquely inefficient industry, insulated from conventional market forces that operate in the rest of the economy. Poorly performing hospitals do not feel pressure from patients to improve quality because standard market forces do not apply to health care.

Marketing 70

Marketing Research Travel Study 70

Tom Spencer

SEPTEMBER 14, 2014

By comparison, rivals Amazon and Wal-Mart have continuously adapted and maintain a significant competitive advantage in pricing these products due to scale. Rather than attempt to compete with pre-existing rivals, RadioShack needs to carve out a new niche in the consumer electronics market that celebrates the pioneers and the mavericks.

Turnaround 111

Turnaround Case Interview Comparison Interviews 111

Management Consulted

APRIL 27, 2014

Size its market. Good to Great by Jim Collins — In this book, Collins identifies the universal distinguishing characteristics that cause a company to go from good to great, basing his research on a comparison between companies that went from good to great and those who failed to make the leap. Identify how it makes profit.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Harvard Business

FEBRUARY 16, 2017

The observation that many “unicorn” companies with no profits — and sometimes no revenues or even fully developed products — get valued so highly makes me skeptical of the idea that the capital market is systematically myopic. McKinsey tries to address this issue by doing comparisons within industries.

McKinsey 114

McKinsey Cash Flow Comparison Methodologies 114

Consulting Success

FEBRUARY 26, 2018

Description: On this episode, I’m talking with Emma Sharley, an experienced and very successful brand and marketing consultant in Australia. She works with retail, technology, and lifestyle client companies on setting up market and brand strategies, brand positioning, transitioning markets, and marketing new products lines.

Retail 153

Retail Fashion Consulting Marketing 153

Harvard Business

NOVEMBER 7, 2016

For the go-to-market segment, representing employees in sales and marketing functions, we found that top performers spent an average of 25 hours in their email and calendar per week, nearly 14 hours a week in internal collaboration, and about 12 hours a week in external collaboration.

Leadership 131

Leadership Talent Software Deloitte 131

Harvard Business

MARCH 16, 2018

People who study creativity and innovation talk a lot about the value of “recombination” — bringing existing ideas, practices, processes, or technologies together in new ways or applying them in fresh contexts or markets.

Engineering 117

Engineering Comparison Study Software 117

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

Marketing 48

Marketing Video Comparison Media 48

Harvard Business

OCTOBER 17, 2018

At the industry level they include (a) the extent of AI diffusion in economies; (b) the build-up of corporate profit; and (c) labor market dynamics. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States. Why do laggards not jump into AI?

Cash Flow 125

Cash Flow McKinsey Retail Survey 125

Harvard Business

APRIL 26, 2017

The marketing, underwriting, and servicing of SME loans have largely taken a backseat. New digital entrants have spotted the market opportunity created by these dynamics, and the result is an explosion in online lending to SMEs from fintech startups. Other sectors of retail lending have not fared much better.

Banking 132

Banking Small Business Oliver Wyman Retail 132

MishTalk

FEBRUARY 9, 2014

BLS Unemployment Rate Not Seasonally Adjusted Unemployment Rate Comparison BLS: 7.0% Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Margin of error is ±1 percentage point. However, the BLS maintains both seasonally-adjusted data and non-adjusted data.

Comparison 75

Comparison Data Report Management 75

Harvard Business

JULY 4, 2016

The advent of online reviews has led some to argue that the power of brands and traditional marketing tactics is waning and consumers are making more informed and rational decisions. stars (which is the case for about half of comparisons in our dataset), correspondence is at chance (50%). versus a 4.1) are statistically meaningful.

Productivity 119

Productivity Comparison Metrics Study 119

The Fearless Marketer

NOVEMBER 9, 2020

So, I believe that the baseline for marketing all professional services and programs is to be honest and to communicate the context of your claims. Dishonest marketing also uses measurements and stories, but they are based on lies or a manipulation of the conditions. Comparison. appeared first on Action Plan Marketing.

Comparison 118

Comparison Case Study Case Studies Methodologies 118

MishTalk

FEBRUARY 25, 2014

This percentage, called the employment ratio, has been described by economist Paul Ashworth as the “best measure of labor market conditions.” The Great Recession hit the jobs market in January 2008. Lucci may have left out the Wisconsin comparison, but his associate Paul Kersey didn''t. percent in December 2013.

Comparison 74

Comparison Government System Policies 74

Harvard Business

JULY 12, 2017

Without this utmost good faith backed by hundreds of years of successful, albeit somewhat slow, claim payments, the global insurance industry would pale in comparison to the more than $5 trillion in premiums it garners today. Herein, as with all insurance, is where the concept of utmost good faith is laid bare.

Insurance 130

Insurance Insurance Industry Balance Sheet 130

Harvard Business

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. It has several key benefits: Speeds time-to-market.

Construction 117

Construction Airlines Data Travel 117

Harvard Business

APRIL 24, 2017

That may sound like a lot, but it pales in comparison to the amount spent on cyber security, airport screening, or border security. As Bill Gates warned at the Munich Security Conference, millions of lives are at risk and the economic consequences pale in comparison to other global threats. It’s not enough.

Government 102

Government Comparison Research Pharmaceuticals 102

Harvard Business

AUGUST 10, 2018

Neustar’s MarketShare software makes it possible for customers to measure the effects of their marketing programs and compare them to other firms. At the same time that data mirrors and scoring have emerged in the corporate world, capital markets are becoming increasingly interested in the analysis of alternative data sets.

Benchmarking 70

Benchmarking Software B2B Comparison 70

Harvard Business

APRIL 24, 2017

Yet they involve significant risks in selection, pricing, and integration, and markets often respond negatively to their announcements. Specifically, we measured investor reactions as the change in a firm’s stock price (above and beyond any change from the movement of the overall market).

Comparison 102

Comparison Marketing Research Journal 102

Harvard Business

MARCH 21, 2017

In comparison, Walmart.com sells “only” 15 million items — and just 2 million of them are available for the free two-day shipping. But the company has elected to make neither its new pricing capabilities nor its long-standing low prices part of its marketing efforts for e-commerce.

Strategy 130

Strategy Strategy Strategy& Retail 130

Tom Spencer

MARCH 14, 2021

This is primarily because management consulting firms like MBB typically only have one recruiting office in an emerging market as opposed to the multiple offices that you would expect to see in developed markets like Australia. The management consultancy market is heavily concentrated in a few Western developed economies.

Development 88

Development Consulting Cover Letters Recruiting 88

MishTalk

SEPTEMBER 24, 2013

However, I will suggest that many such comparisons that I have seen are invalid. Thus, all such comparisons are totally invalid. Easy Comparisons. Gasoline is also an easy comparison. However, it''s important to make sure the comparisons are valid (unlike my bread example). Keep up the good work, Mel. Hello Mel.

Comparison 65

Comparison Sales Government Engineering 65

MishTalk

MAY 18, 2014

This post shows the first set, a comparison of April 2008 to April 2014. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. I have two sets of interesting charts from reader Tim Wallace on labor force, population, and employment.

Comparison 78

Comparison Groups Management Strategy 78

Henry DeVries

SEPTEMBER 10, 2019

Are you falling into the social media comparison trap? In her research, marketing professor Kelly Goldsmith examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.

Media 51

Media Comparison Research Marketing 51

Seth Godin Blog

APRIL 17, 2017

Thanks to marketing, the media and our culture, we spend a lot of our time comparing before we decide whether or not we're happy. Add to that the idea that marketers want us to believe that what we have now isn't that good, but if we merely choose to go into a bit of debt, we can buy our way to a better outcome.

Comparison 55

Comparison Media Course Culture 55

MishTalk

NOVEMBER 8, 2013

An alarming credit boom in China could trigger a global financial crisis that would make the one in 2008 look mild by comparison, says old gloomy eyes, Marc Faber. “If Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. It Can''t Be Done.

Comparison 74

Comparison Banking Enterprise Financial 74