Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Translated: They do not want to be bothered by marketing or salespeople until they are ready to engage.

Marketing 48

Marketing Video Comparison Media 48

Harvard Business

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 38

ROI Marketing Financial Sales 38

MishTalk

SEPTEMBER 24, 2013

property or sales taxes) are not subtracted from income in the DPI formula. Ignoring sales taxes and property taxes, I asked Doug Short " The chart of median real income since 2000 shows 50% of the people are negative by 7% or so. However, a telling graph is a comparison between the median (middle) and the mean (average).

Comparison 76

Comparison Banking Data Sales 76

Tom Spencer

MAY 8, 2016

This post provides you with a high level comparison of management consulting and investment banking. Within an investment bank, the work is split into many roles including investment banking, sales and trading, equity research, risk management, operations, and technology. Nature of the job.

Banking 60

Banking Consulting Comparison Finance 60

MishTalk

JUNE 1, 2014

Similar to April, panellists commented on a decline in demand due to the sales tax increase. That said, the deterioration in output eased in comparison to the previous month. Following a similar trend, new orders continued to fall with panellists again blaming the sales tax rise. Output fell for the second month running in May.

Comparison 64

Comparison Sales Report Trends 64

MishTalk

OCTOBER 23, 2013

Those in sales and marketing you should focus on the 55+ age group. As usual, all data not adjusted for seasonality, just direct comparisons of actual data year on year. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Graph Six Comments.

Groups 75

Groups Comparison Data Trends 75

MishTalk

DECEMBER 4, 2015

Reader Tim Wallace pinged me with a couple interesting charts on new home sales. The charts compare new home sales to the labor force and also to the civilian non-institutional population. New home sales are at an annualized rate. Sales peaked in 5005. The numbers compare November 2015 to November in prior years.

Sales 28

Sales Comparison Management Strategy 28

CaseInterview.com

APRIL 8, 2020

My work helps clients create surges in market demand and then adapt to sell to and service those new customers. If you have a surge in qualified leads but aren’t closing them, you know the constraint in the overall system lies in the sales team. This is the topic of my book Extreme Revenue Growth.).

System 111

System Education Operations Training 111

Management Consulted

OCTOBER 3, 2012

market for latex condoms. Recently, Mayer Laboratories sued Church and Dwight, Trojan’s parent company, for illegally monopolizing the market. It requires a broad knowledge and a high-level, big-picture understanding of the company and its markets. My group chose to examine the U.S.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Consulting Success

FEBRUARY 8, 2018

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. Thank you, Michael. It’s a pleasure to be here.

Consulting 127

Consulting Productivity Advertising Training 127

Wakeman Consulting Group: Dave's Blog

MAY 1, 2023

I read this piece in the NY Times today about comparison shopping for college students. Are you happy being low cost and making up sales on volume? You’ve lost complete control of your marketing and your sales. You do: Pull sales forward in some cases. You teach the market that there will always be a better deal.

McKinsey 52

McKinsey Sales Marketing Comparison 52

MishTalk

AUGUST 20, 2015

Economists are bubbly over home sales, especially existing home sales that came in at the top end of the Bloomberg Consensus range of 5.3 There's plenty of life in the housing sector with existing home sales up a stronger-than-expected 2.0 months at the current sales rate vs 4.9 months at the current sales rate vs 4.9

Sales 28

Sales Comparison Report Management 28

Tom Spencer

JULY 16, 2015

It can help to assess the business situation in the context of entering a new market, M&A, product development, and starting a new business. How big is the market? How fast is the market growing? What is the concentration of customers in the market relative to the concentration of firms? What is its market share?

Case Interview 60

Case Interview Industry Productivity Interviews 60

freshminds

SEPTEMBER 22, 2015

Because of this, retailers have to respond accordingly as sales via handheld devices increase. Between 2012 and 2014 sales via smartphones catapulted from 5% to to 34%. Comparison websites. Having a high rating on a comparison website is therefore imperative. billion smartphones were sold across the world. Payment Apps.

Retail 40

Retail Comparison Sales Media 40

Harvard Business

JANUARY 3, 2017

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

Retail 53

Retail Survey Bain Comparison 53

CaseInterview.com

DECEMBER 4, 2019

In comparison, let's say you lift a weight 6 times comfortably, but the 7th and 8th repetitions are very uncomfortable. Once I understood how to do market entry strategy, they had me do sales force performance optimization. Got good at sales? The reason why? There is no tension. No discomfort. No need for them to grow.

McKinsey 68

McKinsey Comparison Exercises Sales 68

The Fearless Marketer

AUGUST 10, 2020

And then I followed up on them with information on my new Marketing Mastery Program. When it comes to marketing professional services, nothing is more powerful than a live (or virtual live) presentation. Three webinars two weeks apart over the past month just filled my latest Marketing Action Group program. What can I tell you?

Tools 62

Tools Comparison Conference Development 62

Harvard Business

JUNE 6, 2018

Many manufacturers try to answer these questions using point-of-sale data, which often comes filtered by the retailers that gather the information; media coverage, which tends to focus on the new; and previous sales of their products, which reflect the past. Data-Driven Marketing. Myth: The sales channel doesn’t matter.

Apparel 55

Apparel Retail Fashion Sales 55

MishTalk

JULY 14, 2015

A month ago, following the Expected Retail Sales Bounce , I stated " A sales snapback was coming at some point. How Much Longer Can Subprime Auto Sales Lead? Economists predicted a rise in sales of 0.3%. Actual sales came in at -0.3 Actual sales came in at -0.3 Total (excl. motor vehicle & parts) ….

Retail 28

Retail Sales Comparison Sports 28

MishTalk

SEPTEMBER 21, 2015

Existing Home Sales Decline More Than Expected Existing home sales in August dipped 4.8% Though slowing in August, existing home sales are still healthy and trending higher. Though slowing in August, existing home sales are still healthy and trending higher. Existing home sales came in at a lower-than-expected 5.31

Trends 28

Trends Sales Comparison Analysis 28

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. This danger is prevalent in sales. Denver Post/Getty Images. Talent matters.

Sales 29

Sales Case Interview Recruiting Recruitment 29

Harvard Business

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. This danger is prevalent in sales. Denver Post/Getty Images. Talent matters.

Sales 29

Sales Case Interview Recruiting Recruitment 29

Wakeman Consulting Group: Dave's Blog

JUNE 6, 2023

One, customer acquistion cost of streaming is high, estimated at about $200 by Marketing Brew. And, if I could come up with an apples to apple comparison, I’d guess we would see that the Premier League is also more popular than MLB. So the lift to total salience isn’t super heavy.

Sports 52

Sports Comparison Retail Marketing 52

Kai Davis

JANUARY 11, 2023

The truth about outreach marketing is that your reply/conversion rates are relatively low. Not leads/conversions/sales, but replies.). Many outreach marketers and agencies lean into that low conversion rate, which isn’t great for anyone. It sucks for the outreach marketer. 10,000 people? 300 replies. That’s a heavy lift.

Energy 45

Energy Comparison Marketing Sales 45

Harvard Business

APRIL 24, 2017

In the years to come, even after seemingly strong performance, commentators would breathlessly describe Microsoft as having a lost decade , despite tripling sales and increasing profit from $9 billion to $22 billion. At the same time, Microsoft made numerous acquisitions into a variety of new businesses, with varying degrees of success.

Comparison 54

Comparison Marketing Research Journal 54

Consulting and Organizational Management

MARCH 6, 2013

See the following table for a concise comparison between external and internal consultants. Marketing and Social Media. Consequently, some would consider leaders in the organization to sometimes play the role of internal consultants. — Look for the articles in this series, including: What Do Consultants Do? Crisis Management.

Consulting 65

Consulting Organizational Development Nonprofit Ethics 65

Tom Spencer

APRIL 15, 2015

In the pursuit of growth, should a company enter a new market, develop a new product, launch a start-up, form a joint venture, or acquire a competitor? These three strategic decisions helped to shift market power in the PC industry away from IBM and towards Microsoft and Intel. The story of the IBM PC is a cautionary tale.

Survey 60

Survey Industry Company Productivity 60

MishTalk

SEPTEMBER 29, 2015

The unadjusted month-to-month index, reflecting summer strength in home sales, was up 0.6 Home sales have been mixed this year with existing homes showing strength through most of the year but weakness in the latest report and vice versa for new homes which had been weak but have since popped higher.

Comparison 28

Comparison Sales Report Trends 28

Harvard Business

NOVEMBER 7, 2016

For the go-to-market segment, representing employees in sales and marketing functions, we found that top performers spent an average of 25 hours in their email and calendar per week, nearly 14 hours a week in internal collaboration, and about 12 hours a week in external collaboration.

Leadership 53

Leadership Talent Software Deloitte 53

MishTalk

JANUARY 20, 2016

However, when calculating GDP, what matters is near-term comparisons (month-over-month and year-over-year). Year-over-year comparisons in February and March will be very easy to beat. Starting in April, year-over-year comparisons will be difficult to beat for a long stretch. Retail sales have stalled despite low gasoline prices.

Comparison 28

Comparison Sales Construction Retail 28

Harvard Business

MARCH 21, 2017

With approximately 160 million items for sale, Amazon has become the go-to outlet for anything. In comparison, Walmart.com sells “only” 15 million items — and just 2 million of them are available for the free two-day shipping. .” Walmart can’t compete with this value proposition, at least not yet.

Strategy 55

Strategy Strategy Strategy& Retail 55

Harvard Business

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. Provides access to experts or mentorship.

Construction 53

Construction Airlines Data Travel 53

Consulting Success

FEBRUARY 19, 2018

In this episode, we are discussing the importance of maintaining a long-term strategy and vision for your marketing and networking. Listen to the podcast here: Long-term strategies in marketing and networking offer the greatest rewards for the most successful consultants. I’m delighted to have her join me today.

Consulting 100

Consulting Company Sales System 100

Harvard Business

JUNE 30, 2016

ZBB’s resurgence is further fueled by the uncertain markets hindering many companies’ efforts to attract fresh capital, as we see venture capital and private equity funds increasingly pushing ZBB on their portfolio companies, in the hope of securing a more rapid and profitable exit on their investments.

Company 53

Company Benchmarking Travel Policies 53

MishTalk

JULY 30, 2015

In comparison, this bounce was feeble. If retail sales do not pick up, and especially if auto sales slide as I suspect they will, third quarter will shock the economists who believe this economy is strong and getting stronger. Last year, a first quarter GDP of -0.9% Where to From Here?

Comparison 28

Comparison Retail Sales Report 28

Harvard Business

SEPTEMBER 20, 2017

The local toy store seemed positively drab in comparison. Now, those endless aisles pale in comparison with what’s available online, and rock-bottom prices can be found at Amazon, Walmart, and Target. Parents, for their part, were drawn by the “everyday low price.” Rather, they seek to optimize a failing model.

Retail 45

Retail Comparison Industry Training 45

MishTalk

FEBRUARY 25, 2015

I hear various reports of what the hryvnia actually trades for on the black market in Ukraine. Today, I have an actual black market link to share thanks to reader Oleg from Crimea. In response to Ukrainian Currency Comparison: Budget Rate vs. Official Rate vs. Interbank Rate vs. Street Rate reader Oleg Writes.

Banking 28

Banking Marketing Course Report 28