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Five (and a half) Pricing Strategies that Will Win You More Projects at Higher Fees

David A Fields

Look no further than the gas pumps to see the extraordinary, often nonsensical, choices made by shoppers reacting to comparisons. Closing Uncategorized adding value agreements Connections Context Discussion Marketing positioning. relationships value proposition'

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
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Measuring the Long-Term Impact of L&D Initiatives on Business Performance

Clarity Consultants

By investing in L&D, organizations can close skills gaps, improve employee engagement, and enhance their overall competitiveness in the market. L&D programs help organizations keep up with industry trends, adopt new technologies, and respond to changing market demands.

Metrics 147
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Using Analytics to Align Sales and Marketing Teams

Harvard Business

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach.

Sales 128
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TikTok Refugees: How RedNote Is Thriving Amid Global Shifts

Tom Spencer

RedNote provides a meeting place between Eastern and Western digital cultures, and an opportunity for Western creators to tap into Chinese markets. At the same time, Western creators have the opportunity to adopt Chinese digital monetization strategies, where user-generated content is directly integrated with consumer purchasing.

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5 Ways Playing Small is Sabotaging Your Consulting Success

Consulting Matters

These feelings are particularly acute for both new and seasoned consulting and coaching business owners which in comparison to other business owners, growing to the next level is personal because your business is based on you. But this is not a profitable strategy if you want to join a professional association to find clients.

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Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”

Harvard Business

Walmart does need to shore up its e-commerce capabilities, but its attempts to out-Amazon Amazon aren’t a winning strategy. In comparison, Walmart.com sells “only” 15 million items — and just 2 million of them are available for the free two-day shipping. Lore himself described free shipping as table stakes.

Strategy 132