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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. How to Build Your IP You can build your IP, also known as your content for marketing, in many ways. Another of my favorites because I have permission from my subscribers to market to them.

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What / Who Is a Professional Independent Consultant?

Successful Independent Consulting

Still other people market themselves as consultants when they take on projects between (or in addition to) full-time jobs. During an engagement, our activities may include a wide variety of activities – from system analysis and design to coaching executives, technical assistance, and producing intellectual property.

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November 2018 Newsletter

IMC USA

In early October in San Diego at our conference we celebrated IMC USA’s 50 th anniversary. In Milan a few weeks ago, I attended the International Council of Management Consulting Institutes (ICMCI) annual conference. IMC USA 50 th Anniversary Conference, San Diego, CA Highlights. Register here for the next C2M Live!

Ethics 100
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Are you outsourcing?

Rod Burkert

If you have a group you want to educate and market to or a product or service you want to promote and sell to, webinars are the best way to reach them. On to this week: So I am back from the AICPA FVS Conference in Las Vegas where I spoke about scaling your business model. Here are 7 things you must consider.

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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. Think of this as compound marketing. He has expertise – intellectual property – that is sought after by national clients. You need your own copy !

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Corporation Oxford

Tom Spencer

Britain’s finest educational name … ignores the explosion in online learning and fails dismally to exploit its intellectual property commercially … It lives off past glories, and is doomed to fade unless it reforms vigorously. It will consequently find life much harder in the 21st century. Oxford and Cambridge).

Education 126
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Are all your eggs in one valuation basket?

Rod Burkert

On Monday, May 20, I will be speaking at the NYSSCPA BV Conference. In fact, in all of the years of this conference’s existence, the organizers tell me that my presentation is the first ever to cover a non-technical topic. A balanced practice needs 2 kinds of marketing. So which set do you consciously choose?