article thumbnail

Calculating the ROI of Customer Engagement

Harvard Business

A more sophisticated understanding of engagement allows community managers to effectively influence and change it, and even to calculate an ROI for engagement. This is where we start to formulate a ROI for engagement. But this is a limited view that hampers our ability to manage engagement in meaningful ways. Insight Center.

ROI 70
article thumbnail

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Types of MMM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 15 Portfolio Management Tools for Your Business in 2025

Epicflow

These insights allow leaders to identify risks, assess project performance, and make informed decisions that maximize ROI. Renowned for its robust capabilities, Primavera is tailored for industries like construction, engineering, manufacturing, and government, where precision, scalability, and risk management are critical.

Tools 130
article thumbnail

Why Companies Are Creating Their Own Coworking Spaces

Harvard Business

As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. This decision will drive every facet of the project going forward, including participants, design, sponsorship, and ROI. Corporate coworkers seek the same. Community managers are the key to success.

Company 127
article thumbnail

Top 15 Portfolio Management Tools for Your Business in 2025

Epicflow

These insights allow leaders to identify risks, assess project performance, and make informed decisions that maximize ROI. Renowned for its robust capabilities, Primavera is tailored for industries like construction, engineering, manufacturing, and government, where precision, scalability, and risk management are critical.

Tools 130
article thumbnail

5 Ways to Transform the Employee Experience and Retention

Rick Conlow

listened better, or admitted a mistake, or handled conflict constructively? Research by the Jackson ROI Study proclaims that the more genuine recognition you give to employees the greater the impact on the bottom-line. However, these actions deaden employee’s loyalty. did more genuine leadership coaching?

article thumbnail

Accountability in your Workplace – More Important than Ever

Effective Managers

Tensions are high, trust is low, and there’s more blame going on than constructive feedback and praise. By investing in the Resilient Organization program , you will see a significant ROI with your team collaborating and focusing on the right work. Simply put, it’s a workplace with poor performance, low morale, and high turnover.

Culture 130