Consulting Intellectual Property Marketing 
Successful Independent Consulting
OCTOBER 27, 2023
Most consultants tend to use an hourly rate anyway, because it’s the easiest to figure out, there’s less risk of undercharging, and it’s what most clients are used to. Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise.
Consulting Matters
JANUARY 13, 2018
Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).
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Consulting Matters
MAY 25, 2023
Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.
Johanna Rothman
OCTOBER 10, 2023
Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. All of us consultants can do the same. Not a consultant who can do X, Y, or Z.
Johanna Rothman
NOVEMBER 28, 2023
No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. I said this in the Successful Indepentent Consulting book : People die of exposure—both hot and cold. Yet, I suspect some new consultants will take them up on their offer. I declined their offer.
Successful Independent Consulting
AUGUST 24, 2022
If you tell people you are a consultant, many of them will not understand that you are an independent professional in business for yourself. Many people who call themselves consultants are employees of large global firms like Accenture, and others perform temporary assignments through a staffing agency. We are our own boss.
Steve Shu Consulting
JUNE 25, 2017
I was asked to answer a question about how to become a go-to person when employed within a consulting firm. Here are some thoughts based on my past experience: Be known as a consultant that gets things done on projects in general. This goes a long way in consulting circles.
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