Johanna Rothman

NOVEMBER 28, 2023

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Yet, I suspect some new consultants will take them up on their offer.

Intellectual Property 71

Intellectual Property Consulting Guidelines Process Improvement 71

Consulting Matters

JANUARY 13, 2018

Content marketing is essential for consultants because we are in the knowledge business. it's one thing to have a repository of intellectual property (IP). Therefore, you need to set up your content in what I am calling your "Consultant Content Marketing Funnel.". We don't sell a tangible product or service.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Jerry Fletcher

SEPTEMBER 19, 2020

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Then my client offered a book in a webinar he was doing with 2 other experts. Consulting: www.JerryFletcher.com Speaking: www.NetworkingNinja.com.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Conducting Webinars or Other Online Educational Events. Outbound Phone Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Consulting Matters

AUGUST 15, 2019

I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. What made you decide to leave your corporate job and start your own consulting business? You are a consultant that also coaches. You are not a coach that also offers consulting.

Interviews 180

Interviews How To Meeting Industry 180

Rod Burkert

JUNE 20, 2018

Enter my framework, which I will be unwrapping at the NACVA Annual Consultants’ Conference on Thursday, June 21 in Las Vegas. Rather they create, package, and sell their intellectual property – things like apps books, models, newsletters, templates, toolkits, and webinars – in a 1:many environment. How do you excel at it?

Development 40

Development How To Intellectual Property Mercer 40