Successful Independent Consulting

DECEMBER 28, 2024

Contrary to what you might think, going to market as a jack-of-all-trades usually backfires. I'm thinking of starting my own consulting practice to do XYZ. Most consultants tend to use an hourly rate in the beginning because its the easiest to figure out and theres less risk of undercharging. This is key for getting referrals.

Consulting 195

Consulting Insurance Insurance Resumes 195

Consulting Success

NOVEMBER 15, 2024

Imagine LinkedIn as a bustling marketplace, where consultants and clients navigate a labyrinth of profiles, posts, and messages. For consultants looking to grow, this digital landscape is full of potential. 80% of B2B leads from social media come from LinkedIn. However, LinkedIn is also brimming with noise.

System 263

System B2B Consulting Media 263

David A Fields

FEBRUARY 4, 2020

The post Your Comprehensive Guide to Marketing Tactics for Consulting Firms appeared first on David A. Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance! In the next part of this two-article … Continued.

Marketing 341

Marketing Consulting 341

David A Fields

MARCH 31, 2021

Your outstanding content demonstrates to readers, listeners and viewers that your consulting firm houses the knowledge, talent and expertise to solve your client’s thorniest challenges. However, you may be missing a hidden route to surfacing leads for your consulting firm via digital content. Fields Consulting Group.

Marketing 352

Marketing Consulting Talent Groups 352

Consulting Success

JANUARY 3, 2025

So, you want to build a lead-generating consulting website. What should your consulting website content be? Here’s my hot take: as a consultant, your websites messaging and structure is far more important than your website’s aesthetics. What do you actually put on it? Aesthetics are important. Dont get me wrong.

Consulting 260

Consulting Marketing 260

David A Fields

MAY 14, 2019

Sit back and imagine your consulting firm as pure, rich, creamy scoops of ice cream. Prospects and consulting opportunities are the hot fudge that pours onto your icy practice in a steady, glossy stream of chocolatey richness. When you put it that way, it’s hard not to like consulting, right?

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Marketing Consulting 300

Consulting Success

NOVEMBER 1, 2024

How do you “win” the game of consulting business development? Consulting business development is no different: it’s a game of strategy, foresight, and execution. Picture yourself as a chess grandmaster, staring down at the board with every move carefully calculated. If there’s one area.

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Development Consulting How To Strategy 226

Consulting Success

AUGUST 26, 2022

What is thought leadership marketing and why is it a powerful marketing strategy for consultants? Thought leadership marketing is a form of marketing where you share your expertise on a specific topic. As consultants, our expertise is our product. Thought leadership marketing enables.

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Leadership Marketing Consulting Productivity 264

Consulting Success

DECEMBER 27, 2024

If you’re not consistently learning about your ideal clients, your marketing isn’t half as good as it could be. In this article, I’ll give you a simple and practical method for conducting market research for your consulting business.

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Research Marketing Consulting How To 130

Successful Independent Consulting

MARCH 28, 2025

This article was written by Gabrielle Fontaine , PB, ASBC, and the founder of BookkeepingDirect, an accounting and business consulting firm for small businesses. Founded in 2003, BookkeepingDirect helps small consulting firms achieve freedom from financial stress so they can do their best work.

Cash Flow 195

Cash Flow Consulting Banking Software 195

David A Fields

JANUARY 7, 2025

Reflecting on why neither of us pay for the market leader will help your consulting firm gain and retain clients. And while it’s true that their … Continued The post Is This Misstep Costing Your Consulting Firm Clients? Fields Consulting Group. appeared first on David A.

Consulting 195

Consulting Software Groups Marketing 195

Consulting Success

FEBRUARY 12, 2025

Are you curious about the state of consulting in 2025? We’ve curated and categorized a list of up-to-date stats for consultants below. 54 Consulting Statistics For 2025 (Must-Know) is a post from: Consulting Success

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Consulting Marketing Strategy Strategy& 173

Consulting Success

AUGUST 4, 2023

Email marketing for consultants is the most underrated marketing method for consultants. What other marketing method enables you to reach out to prospective clients who signed up to hear from you right in their email inbox — at scale? As a consulting business.

Marketing 246

Marketing Consulting 246

Successful Independent Consulting

JANUARY 28, 2025

The Pros and Cons of Subcontracting Basically, subcontracting is about working through intermediaries such as agencies, consulting firms, or online platforms to connect you with client projects. Agencies (and boutique consulting firms) typically involve human intermediaries who actively match consultants with projects.

Cash Flow 195

Cash Flow Consulting Intellectual Property Resumes 195

Consulting Success

OCTOBER 19, 2020

Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit, Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing. Learn how you can look at marketing from the mindset perspective and.

Marketing 340

Marketing Consulting Productivity Strategy 340

Consulting Success

FEBRUARY 5, 2024

In our industry, you can’t just market to sell. The Most Effective Marketing Campaigns For Consultants With Natalie Kaminski: Podcast #319 is a post from: Consulting Success The Most Effective Marketing Campaigns For Consultants With Natalie Kaminski: Podcast #319 is a post from: Consulting Success

Marketing 263

Marketing Consulting Industry Company 263

David A Fields

JULY 16, 2024

Imagine if there were a simple trick you could apply to all of your consulting firm’s marketing efforts to make them far more productive. Such a marketing enhancement does exist. Fields Consulting Group. Implementing this tweak will lead to more inquiries from prospective clients.

Marketing 221

Marketing Consulting Groups Productivity 221

Consulting Success

OCTOBER 28, 2020

Email Outreach For Consultants: Don’t Use Marketing Automation (Do This Instead) is a post from: Consulting Success. So, how can you stand out? How can you send a message that gets read and starts a relationship — instead of being deleted?

Marketing 264

Marketing Consulting Video 264

Consulting Success

JULY 24, 2023

IIf you want to grow your consulting business and enhance your marketing, you’re in luck! Phil Alves, the CEO of DevSquad, has a unique strategy to grow his consulting business through inbound marketing to generate endless consulting clients.

Marketing 246

Marketing Consulting Strategy Strategy& 246

Successful Independent Consulting

OCTOBER 27, 2023

Most consultants tend to use an hourly rate anyway, because it’s the easiest to figure out, there’s less risk of undercharging, and it’s what most clients are used to. Use these sites even if you just left your corporate job because it’s possible your cost-of-living increases didn’t keep up with the market price for your expertise.

Consulting 393

Consulting Intellectual Property Deloitte Benchmarking 393

David A Fields

AUGUST 6, 2024

Your consulting firm’s great work generates repeat clients and, ideally, word-of-mouth referrals to new clients. However, if you want more inbound inquiries from prospects, it’s time to power up your consulting firm’s marketing efforts. Fields Consulting Group.

Marketing 221

Marketing Consulting How To Groups 221

David A Fields

APRIL 13, 2021

Clients hire your consulting firm in part because you know more than they do. Wise in the ways of management, marketing or the musk beetle (or whatever your area of expertise happens to be). The post The Ladder You Must Climb to Grow Your Consulting Firm appeared first on David A. Fields Consulting Group.

Consulting 393

Consulting Groups Marketing Management 393

David A Fields

OCTOBER 24, 2023

The impact on your consulting firm is very real because it affects your target market and also your consulting team (including you). Is the Hidden DK Effect Hurting Your Consulting Firm? Fields Consulting Group. What is the Dunning-Krueger Effect? appeared first on David A. appeared first on David A.

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Consulting Groups Marketing 387

Consulting Matters

OCTOBER 17, 2024

When your website includes a customized SEO strategy for consultants, it can become a 24/7 client magnet. Your website can become a powerhouse for client attraction—if you have an SEO strategy for your consulting business. SEO 101: Make Google Your Business Partner SEO works like a matchmaker for your consulting services.

Consulting 156

Consulting How To Engineering Case Study 156

Consulting Success

JANUARY 1, 2024

Red Clover Advisors is a data privacy consulting firm that helps companies comply with the alphabet soup of privacy loss. Today, joining Michael Zipursky is its Founder and CEO, Jodi Daniels, to share her insights about the power of educational marketing for consultants.

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Education Marketing Consulting Data 225

Consulting Success

MAY 12, 2023

Recently, a Clarity Coaching client reached out about the challenges they were having with their consulting pipeline. “My My main challenge is filling my pipeline so I’ve been putting a lot of energy into marketing. This fall I changed the focus of my non-profit consulting practice. By far, most of my work had been with a.

Consulting 278

Consulting Energy Marketing Sales 278

David A Fields

DECEMBER 28, 2021

Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. The post How to Generate Reactions to Your Consulting Firm’s Marketing appeared first on David A. Fields Consulting Group. your thought leadership).

Marketing 221

Marketing Consulting How To Video 221

David A Fields

MARCH 26, 2019

Is your consulting firm like toothpaste? Your offering isn’t creamy and there’s no limit to how much consulting you can bring on a plane. But adopting a classic marketing strategy used to sell … Continued. The post A More Powerful Way to Communicate Your Consulting Firm’s Promise appeared first on David A.

Consulting 364

Consulting Course Strategy Strategy& 364

David A Fields

SEPTEMBER 21, 2021

Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients. Fields Consulting Group.

Marketing 221

Marketing Consulting Resources Leadership 221

Successful Independent Consulting

FEBRUARY 28, 2025

Tax season is probably the most important time for independent consultants to think like business owners. Additional deductions for things like office equipment, supplies, postage, advertising, professional fees, and dues for organizations (like the Professional Independent Consultants of America ) will add up to more savings.

Insurance 195

Insurance Insurance Consulting How To 195

Consulting Success

NOVEMBER 8, 2021

If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning.

Sales 246

Sales How To Marketing Consulting 246

David A Fields

JUNE 21, 2022

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. A couple of proven, consulting firm marketing principles will boost your marketing success. The post Better, Consulting Firm Marketing: Flywheels and Snowballs appeared first on David A.

Marketing 195

Marketing Consulting Groups 195

Consulting Matters

OCTOBER 10, 2024

Starting a consulting business—or a coaching practice—while raising young kids is no small feat, but it can be done—and done well. If you're wondering how to start a consulting business or coaching practice while being a fully present parent, let me show you how it’s not only possible but deeply rewarding.

Consulting 156

Consulting How To System Efficiency 156

Consulting Success

NOVEMBER 22, 2021

Joining Michael Zipursky, Timeless Marketing Principles For Consultants (Get More Long-Term Clients) with Larry Robertson: Podcast #213 is a post from: Consulting Success. For Larry Robertson, getting ideal customers boils down to the value you are delivering, not just the profits you are earning.

Marketing 246

Marketing Consulting Leadership 246

Consulting Success

NOVEMBER 25, 2020

Video messages will instantly improve your marketing. Rule # 1 of marketing is this: You must stand out. Consultants often forget this rule. Recently, we’ve been using a new tactic for our marketing efforts: video messages. They work well for.

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Video Marketing Consulting 276