Consulting Matters

MARCH 31, 2020

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time.

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Marketing Consulting Meeting Talent 156

David A Fields

DECEMBER 16, 2015

At last count, there are 2,398 programs, vehicles and channels for you to market your consulting firm. You can buy yourself some SEO tactics, media packages, space on a speaker platform or the perfect webinar system. That’s the story spun by folks peddling those marketing opportunities. Approximately.

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Consulting Matters

JANUARY 15, 2020

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. But referrals will only take you so far, especially if you want to scale up your business.

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How To Training Training Consulting 227

Successful Independent Consulting

MARCH 11, 2022

For example, photographers choose layouts with a lot of photos, while consultants often use a template with sections so they can easily highlight their service offerings. What is the market segment or industry of your ideal client? For example, start-ups, middle-market, or global companies? Keep it simple, so no more than three.

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Industry Examples Marketing Engineering 370

Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Consulting Success

MARCH 5, 2018

The importance of trusting your motivation, developing habits of effective networking and capitalizing on your strengths to find greater consulting success. Description: In today’s episode, I’m joined by Elizabeth Woolfe, a passionate consultant with a focus on nonprofit organizations in the healthcare industry.

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Consulting Nonprofit Healthcare Education 213

Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy. Consulting: [link] Speaking: [link].

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Marketing Consulting Video Course 98

Consulting Matters

SEPTEMBER 30, 2020

And stay inspired about the difference that your consulting and/or coaching success will make to the world, starting with your own. And, we’ve got a lot of questions around what does it cost to start your own consulting business and what is the ongoing expenses, things to expect when you have a consulting or coaching business.

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Consulting Matters

JANUARY 7, 2019

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. The 5 Tactics.

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Consulting Strategy& Strategy Strategy 202

Consulting Matters

JUNE 13, 2024

If you have been wanting to start your own consulting business or coaching practice, but haven’t done it yet – what’s stopping you? Turning the best of your career into your very own consulting or coaching business can be one of the most rewarding journeys you’ll ever embark on…and it can quite overwhelming.

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Jerry Fletcher

SEPTEMBER 19, 2020

Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

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Marketing Consulting Software Intellectual Property 97

Jerry Fletcher

OCTOBER 24, 2020

Our experience adheres to the general market share pattern. Zoom 40.49% Go to Webinar 19.82% Cisco Webex 12.31% ON 24 3.51% Adobe Connect 3.38%. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Consulting: [link] Speaking: [link]. Brand: [link].

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Marketing Consulting Video Meeting 90

David A Fields

OCTOBER 26, 2015

A consultant just emailed me this question: I’ve been asked by an association to do an unpaid webinar in Dubai time, which would be 3:00 a.m. Their experience is that a webinar at the right time can draw 400 participants, but other times reduce participation by half or more. What advice would you give this consultant?

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Successful Independent Consulting

MAY 31, 2018

How can other self-employed consultants become wealthy too? Reflecting on my years as an independent consultant, I’ve boiled it down to five keys to success. Five Steps to Becoming a Millionaire Consultant 1. Subcontractors to an agency or consulting firm are usually paid about 65% of what they are worth. But I digress.)

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Tsavo Neal

JANUARY 20, 2022

“What are examples of some of the best consultant websites?” ” “Why does an independent consultant need a website?” ” As a specialist in design, copywriting, and marketing for consultants, I’m biased. I believe every consultant should have a website. That’s it.

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Consulting Matters

JULY 8, 2020

Do you know who your ideal consulting client is? Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services. Setting the Stage for Understanding Your Ideal Consulting Client [02:49]. What would make them sign up for our training or webinar? Transcript.

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Consulting Matters

APRIL 27, 2023

Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. We also touch on the importance of using storytelling in marketing and sales conversations, as well as in corporate settings.

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Successful Independent Consulting

JUNE 28, 2023

Debunking Myths and Understanding the Psychology A few months ago the PICA community gathered for a webinar with Stacey Brown Randall , a leading light in business referrals strategy. And how do we do it all without spending money and effort on digital advertising and direct marketing? How do we bring more clients into the fold?

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Consulting Matters

MARCH 9, 2023

This means being kind to yourself and acknowledging that burnout is a real issue that affects many consultants, coaches, and business owners – and high-achievers in general. As a consultant or coach, I don’t need to explain to you what a start/stop and continue exercise is. What about you?

Energy 156

Energy Exercises Consulting Sales 156

Tsavo Neal

DECEMBER 19, 2017

Amber Vilhauer is the founder of No Guts No Glory Enterprises , a digital marketing firm that helps consultants, authors, speakers, and coaches establish their presence online. Here are my key takeaways from the webinar: 5 Features Every Coach and Consultant Needs On Their Website. Photography. This is no good.

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Jacq Hackett Consulting

JUNE 10, 2018

I get it – making the move from employment to consulting is a big step. How will I figure out ‘how to’ consult? For more advice about the first 10 things you need to do when you start consulting download my free cheat sheet. Take marketing action. But you absolutely need to get out there and proactively market yourself.

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Management Course Consulting Healthcare 136

The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Clarity Consultants

AUGUST 3, 2023

CAMPBELL, CA – August 3, 2023 Training Industry today announced that Clarity Consultants was named to the 2023 Training Industry Top 20 list of Learning Services companies. Industry visibility, innovation and impact in the learning services market. Our elite L&D consultants deliver game-changing strategies and training.

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Training Training Industry Company 90

Tom Spencer

NOVEMBER 10, 2023

While consultants do need strong analytical skills, the latter half of this saying holds true; you need to network. As any aspiring management consultant knows, networking is both an art and a science. A common adage within business states that “it’s not about what you know, but who you know”.

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Consulting Interviews Industry Ethics 88

The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). Marketing messages and ultimate outcomes. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.

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Marketing Video Advertising Exercises 62

Successful Independent Consulting

JULY 21, 2023

Part 2: Three Steps for Getting Referrals with Your Own Plan Last month, we took our first look at insights from Stacey Brown Randall’s webinar, “How to Generate Referrals Without Asking.” We discovered her penetrating critiques of referral-generating “best practices,” and we learned about the science of referrals. Read Part 1 here.)

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The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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Marketing Training Training Advertising 62

IMC USA

JANUARY 10, 2019

. — January 10, 2019 — The Institute of Management Consultants USA (IMC USA) has launched a new brand and redesigned its website to better serve members. The IMC USA re-brand is a much-needed update to better reflect the value our association offers consultants,” states IMC USA VP of Marketing Jennifer Beever CMC ®.

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Ethics Conference Consulting Course 100

Wakeman Consulting Group: Dave's Blog

MAY 24, 2023

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. Defining what a brand is : Every good marketer should have a working definition of what a brand is so that they can make decisions according to their definition. SIGN UP HERE!

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The Fearless Marketer

APRIL 27, 2020

Are you starting to think, “How will I market my business after the pandemic is over?” This Friday, I’ll be holding my 4th Going Radically Virtual Webinar to explore this in more depth. What this looks like is doing all client service and marketing activities by phone, Zoom, and email. If you’re already doing this, great!

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Marketing Meeting Media Course 62

Business Consulting Agency

JULY 29, 2024

Marketing is essential for small businesses aiming to establish their presence, attract customers, and drive growth. However, small businesses often face unique marketing challenges that can hinder their success. Explore here the common marketing challenges faced by small businesses.

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Small Business Marketing ROI Trends 52

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Email Marketing.

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Consulting Advertising Case Interview Conference 68

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Marketing B2B Media Course 54

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Leads are the lifeblood of consulting businesses. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list.

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Business Consulting Agency

DECEMBER 9, 2024

The marketing landscape is constantly evolving, and 2025 will be no exception. As businesses strive to capture attention in a highly competitive market, innovative strategies will be essential for driving engagement and achieving measurable results. Here are the top marketing strategies that will work in 2025.

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Marketing Strategy& Strategy Strategy 52

Women in Consulting

APRIL 1, 2014

Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all? Running a Consulting Business' By: Tracy Sestili. How do you spend your day on social media? Do you sleep?

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Media Marketing Nonprofit Conference 78

Tsavo Neal

APRIL 27, 2017

You may be the most capable consultant to solve help her business. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. Design isn’t magic.

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