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3.5 Tips for Webinars and Events that Win Clients for Your Consulting Firm

David A Fields

In all likelihood, your consulting firm is participating in some live, visibility-building activity such as webinars, speeches, and livestreams. Done correctly, this type of marketing is almost guaranteed to bring clients into your firm. Fields Consulting Group. Done incorrectly, they’re a waste of time and money.

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Pre-Work for Great Webinars

David A Fields

A question I was asked: I was asked to host a webinar. What would your suggestion be to this consultant? Would it be appropriate to send out a questionnaire to potential audience members beforehand to generate ideas? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below.

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What The Coronavirus (COVID-19) Means For Consultant Marketing

Consulting Matters

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. Pivot webinar descriptions, content and calls to action to be relevant to today's time.

Marketing 156
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Should You Run A Webinar?

David A Fields

A consultant sent me the following question: A vendor I work with has invited me to give a four-part series of webinars. Are there specific guidelines for using webinars? Here’s the answer I gave the consultant: There are two approaches to webinars in the consulting business.

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The Emerging Spend Management Sector: Simplifying Your Accounting Processes

Speaker: Spencer Falbo, Principal at Kong Basile Consulting

For a long time, the market has offered point solutions for accounts payable, such as bill payment, expense management, travel software, and corporate cards. In this webinar Spencer Falbo, principal at Kong Basile Consulting, will teach you: How to incorporate spend management into your existing workflows.

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Want to Start Your Own Consulting or Coaching Business? How to Finally Make It Happen

Consulting Matters

If you have been wanting to start your own consulting business or coaching practice, but haven’t done it yet – what’s stopping you? Turning the best of your career into your very own consulting or coaching business can be one of the most rewarding journeys you’ll ever embark on…and it can quite overwhelming.

How To 156
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202