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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.
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