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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 257
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The Best 2×2 Matrix of All Time for Consulting Firms

David A Fields

As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every white paper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license.

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10 Tips to Write the Perfect, Client-Attracting White Paper for Your Consulting Firm

David A Fields

You’ve decided to write a white paper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm? You know you can attract clients to your consulting firm with well placed, pithy articles.

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Offering Value Is Actually Bad for Your Consulting Business! Here’s Why

David A Fields

Common wisdom says your consulting firm should offer value in order to attract clients. You’ve probably encountered advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. Fields Consulting Group. What if that common wisdom is not only wrong, but backwards?

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Best Practices in Client Relationship Management

Effective Managers

Provide Value-Added Services Offering additional value can differentiate your business and strengthen client relationships: Educational Content: Provide clients with valuable resources such as industry insights, white papers, and case studies.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.