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Set yourself apart in the consulting business by highlighting your specialty through customer stories and whitepapers. Description: There are few people that can consider themselves as great an expert on whitepapers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 whitepapers.
As a consulting firm leader, you’re well aware that within every client presentation longer than 30 minutes, every whitepaper, and every compendium of content beefier than 20 pages, you’re required to present at least one 2×2 matrix. Failure to do so could cost you your consulting license.
You’ve decided to write a whitepaper because you’re a serious, deep-thinking, knowledgeable consultant. How do you make that effort yield eager clients lining up to work with your consulting firm? You know you can attract clients to your consulting firm with well placed, pithy articles.
Common wisdom says your consulting firm should offer value in order to attract clients. You’ve probably encountered advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. Fields Consulting Group. What if that common wisdom is not only wrong, but backwards?
This WhitePaper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.
Provide Value-Added Services Offering additional value can differentiate your business and strengthen client relationships: Educational Content: Provide clients with valuable resources such as industry insights, whitepapers, and case studies.
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.
I’m sure you’ve seen or heard advice that consultants should only reach out to prospects when they have a compelling, useful tidbit to offer. For example, an article or whitepaper, your new book, an introduction to a sought-after peer, or insights from a project you conducted recently.
"As an independent consultant, does it matter how I get paid?” Several years ago, as an independent consultant I did my taxes two ways using TurboTax® software. Several years ago, as an independent consultant I did my taxes two ways using TurboTax® software. If you want to know why, read my whitepaper about co-employment risk.)
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Consulting is a relationship business and the things you put into place like high-quality website and content do more than attract a lead. The 5 Tactics.
If you do any consulting work for a large corporation it is highly likely that you will be shepherded (or forced) down the contracting path toward a W-2 situation through a third-party agency. (If If you want to know why, read my whitepaper about co-employment risk.) So what is the problem? Why am I even writing about this?
Web design for a consulting firm instead of an independent consultant is more similar than it is different — but the differences are important to note. In this article, I feature 12-15 of the best boutique consulting firm websties, and how these websites attract and develop new business for each firm.
For consultants, now is the perfect time to take the plunge into tech. If you’re a consultant that wants to get started on projects in the digital landscape, here are the five capabilities you should have under your belt. 3) Acquire a passion for problem-solving As a consultant, problem-solving is your bread and butter.
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