The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

Marketing 110

Marketing Industry Strategy Strategy& 110

Consulting Success

JULY 17, 2017

Description: Steve Shu is a management consultant who has worked and consulted for Vodafone, Allianz, Nortel, Lucent and Wolters Kluwer, as well as taught courses in the business school at Irvine University. Start ups are another one of his desirable target markets. 11:15] How Steve approaches to the process of setting fees. [14:20]

Consulting 184

Consulting How To Construction Company 184

Steve Shu Consulting

FEBRUARY 19, 2021

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.

Case Studies 170

Case Studies Case Study Exercises Course 170

Jerry Fletcher

FEBRUARY 6, 2021

Don’t waste production time. Keep making the offer even after they have completed our course. Repeating a course can easily be sold especially if you allow them to bring a friend. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Lots of content.

Marketing 98

Marketing Consulting Video Course 98

Steve Shu Consulting

FEBRUARY 13, 2020

If happiness efforts are tied into mainstream issues related to HR, marketing, or product design, then it might be able to ride on familiar value propositions where consulting engagements could be justified. For example, think about various “random acts of kindness” campaigns that some companies have run (some better, some worse).

Company 150

Company Trends Consulting Course 150

Jerry Fletcher

NOVEMBER 21, 2020

Virtually, of course. I very much doubt you can talk all day about the product or service you sell. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. It is Friday the 13 th as I write this. That has always been a lucky day for me. And so it goes.

Marketing 98

Marketing Consulting Exercises Meeting 98

Consulting Matters

AUGUST 26, 2021

B2C Business - Offer advice, inspiration, programs, products, and services sought out and paid for by an individual who is seeking to improve their own life, career, or personally owned boutique business. If you're struggling with answering these questions - get the Start right course! First, slow down. Take Action.

Consulting 317

Consulting B2C B2B ROI 317

Business Consulting Agency

NOVEMBER 5, 2022

Selling products these days can be a very lucrative business. Some products sell better than others. Many factors impact a business that sells products. Many factors impact a business that sells products. Are you selling products? Successfully marketing products with professional help can boost sales.

Productivity 52

Productivity Marketing Advertising Sales 52

Johanna Rothman

AUGUST 31, 2022

I don't have just one product for my business. And I'm not a team working on just one feature set or a product. However, when I switched to continuous flow, I have a different approach to my planning and sizing of my work: I have a yearly strategy with the answers to who I serve with which products and services. What happened?

Productivity 118

Productivity Development Video Management 118

Jerry Fletcher

FEBRUARY 27, 2021

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. A Mastermind. Getting Through.

Marketing 94

Marketing Consulting Conference Software 94

Tom Spencer

NOVEMBER 12, 2021

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

Marketing 88

Marketing Consulting Media Engineering 88

Steve Shu Consulting

JANUARY 19, 2021

In my free time I have been developing a course, tentatively called Applied Behavioral Science in the Digital Age to be taught to business school students at either the undergraduate or graduate level. The class will discuss key elements to starting and implementing behavioral science initiatives within a company. FinTech) settings.

Case Study 150

Case Study Case Studies Exercises Course 150

Women in Consulting

AUGUST 14, 2014

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

Marketing 97

Marketing Case Studies Case Study Video 97

Consulting Matters

JANUARY 20, 2020

You don't have to become a subcontractor to another consultant or coach that has mastered marketing more than you have. 3 Forget Marketing Tactics - Set up a Marketing System that Acts as your 24/7 Client Acquisition Machine. One of the worst things our money fears do to us is make us get busy and scattered with our marketing.

How To 218

How To Consulting Marketing Course 218

Successful Independent Consulting

OCTOBER 10, 2019

As an independent consultant running your own business, good marketing is critical. You need to look like – and, of course, be – a legitimate business, not just someone doing side projects while looking for a full-time position. Clearly, a professional image is vital. At the bottom of the list, select “Create a Company Page.”

Advertising 231

Advertising Small Business Company Course 231

Buzzsprout

JANUARY 3, 2024

Finding answers to your podcasting questions can be frustrating and time-consuming, but a good podcast course consolidates all the necessary information into one convenient place. This guide lists the best podcasting courses to help launch and market your new podcast, learn about tech, and monetize your content !

Course 52

Course Video Journal Resources 52

Consulting Matters

AUGUST 6, 2018

and how the work is accomplished, the flow by which products and services are created and delivered (e.g., This guidebook is your crash course on how to BEST position yourself as a consultant to the senior team in the C-Suite. Business Strategy : The organization’s formula for winning (e.g., goals, objectives, values, etc.).

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System Consulting Enterprise Recruiting 216

Consulting Matters

SEPTEMBER 30, 2020

It depends on, of course, how detailed you wanted, if you have a partner, things could get a little more complex, but the basic average LLC or S-Corp or the typical way of getting a more formal entity set up, you shouldn’t be charged more than say, $3,000. It really depends if you’re doing a DBA and those vary on, by location.

Consulting 296

Consulting How To Insurance Insurance 296

Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Not me, of course!). Why is this kind of marketing writing so rare?

Marketing 86

Marketing Advertising Meeting Course 86

Tom Spencer

SEPTEMBER 7, 2019

In the context of project management, a roadmap can span across multiple timelines for continuous product development. Why do you need a product roadmap? A roadmap is crucial for visualizing a product’s strategy that is aligned with your business goals, while incorporating customer insights for future developments. Product Goal.

Productivity 60

Productivity Software Fashion Development 60

Makarios Consulting

APRIL 20, 2022

Leadership is a lot like a ropes course – you are confronted with challenge after challenge, each one testing your skills and giving you an opportunity for personal development and team growth. In this series, we are looking at elements of “The Leadership Ropes Course” that all leaders need to face – and master!

Course 52

Course Leadership Software Agile 52

Makarios Consulting

APRIL 20, 2022

Leadership is a lot like a ropes course – you are confronted with challenge after challenge, each one testing your skills and giving you an opportunity for personal development and team growth. In this series, we are looking at elements of “The Leadership Ropes Course” that all leaders need to face – and master!

Course 52

Course Leadership Software Agile 52

Makarios Consulting

MARCH 17, 2022

Leadership is a lot like a ropes course – you are confronted with challenge after challenge, each one testing your skills and giving you an opportunity for personal development and team growth. In this series, we are looking at elements of “The Leadership Ropes Course” that all leaders need to face – and master!

Course 52

Course Leadership Analysis Productivity 52

Makarios Consulting

MARCH 17, 2022

Leadership is a lot like a ropes course – you are confronted with challenge after challenge, each one testing your skills and giving you an opportunity for personal development and team growth. In this series, we are looking at elements of “The Leadership Ropes Course” that all leaders need to face – and master!

Course 52

Course Leadership Analysis Productivity 52

Consulting Matters

FEBRUARY 26, 2020

Of course you do. In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. Do you see yourself enjoying walking the floor of a manufacturing plant, chatting with the production staff and engineers?

Consulting 177

Consulting How To Marketing Methodologies 177

Seth Godin Blog

JANUARY 4, 2024

In an economy built on skill, knowledge, and attitude, the single most powerful way to improve your productivity is to learn something. There’s a brand new one , a short course on how to understand the charts and graphs that explain how ideas spread. The Bootstrapper’s course is the one with the highest ratings to date.

Productivity 47

Productivity Course Sales Culture 47

Consulting Matters

MARCH 27, 2020

For many who are dealing with layoffs right now, it's a career hit, in the middle of a health crisis, in a market where no one is hiring. Use the time you have now productively. The focus of the interview of course was how I got to $300K.which is a lot more fun to talk about then the $0 part.

Banking 245

Banking Talent Interviews Course 245

Tom Spencer

MARCH 18, 2017

She danced to requests and wittily answered customers’ questions on topics which ranged from product information and weather forecasts to their love life. As Steve Hoffenberg pointed out : “In an artificial intelligence system, the system would have told the doctor which course of action to take based on its analysis.

Marketing 84

Marketing Emotional Intelligence System Data 84

Consulting Matters

SEPTEMBER 12, 2018

Having a world-class website that serves as the center of gravity for your marketing efforts is essential. And, of course, you want all these efforts to lead to greater sustainable wealth. You will also see how offering too much muddies an otherwise good marketing message. Congratulations!

Development 184

Development Film Marketing Productivity 184

Tom Spencer

MARCH 13, 2014

Dean Tufano , former HBS Professor, reinvented the traditional MBA program by introducing Oxford’s 1+1 MBA , a course that allows high potential leaders to combine the depth of study of a traditional MSc degree with the breadth of an MBA. It is already possible to get a Certificate for an individual course.

Education 126

Education Intellectual Property Course Productivity 126

Johanna Rothman

SEPTEMBER 28, 2018

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

Productivity 65

Productivity Agile Efficiency Management 65

Consulting Matters

APRIL 9, 2019

So it was a very significant role and we did very unique things and new to the world type products. But after listening to you and your podcast and understanding that I do have value in different ways than they would; that's the thing that set me on the course. Dave Saliaris: Yeah.

Interviews 208

Interviews How To Engineering Productivity 208

Tom Spencer

MAY 13, 2018

Having said that, we will now begin by exploring the framework which is most widely applicable in case interviews: the Market Study Framework. The Market Study Framework, some others may call it the “market entry” or “business situation” framework, is a means of understanding how attractive a new or existing market is.

Case Interview 68

Case Interview Study Interviews Marketing 68

Kai Davis

MAY 30, 2020

Crafting and testing a productized offer is an iterative process. You’re going to start with your best guess, collect information and feedback through research, interviews, and conversations, and then use your findings to craft the next version of your productized offer. Why would a customer buy this service? Throw money at you?

Productivity 52

Productivity Tools Sales Interviews 52

Kai Davis

JANUARY 11, 2018

Starting an email list and working at email marketing has been one of the most valuable things I’ve done for my business as a consultant in the last five years. Email marketing is one of the most valuable channels for freelancers. Email marketing can print money for your business. But email marketing is a long game.

Marketing 75

Marketing Consulting Exercises Case Study 75

The Fearless Marketer

DECEMBER 16, 2019

It could be a number of things: You want to make more money, you want to attract more clients, you want to improve your website, you want to get your LinkedIn marketing on track, you want to give more talks, or you want less spam in your inbox. Of course, all of these are fine things to want in your business. Cheers, Robert.

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Marketing How To Government Productivity 62