Consulting Success

JULY 17, 2017

Description: Steve Shu is a management consultant who has worked and consulted for Vodafone, Allianz, Nortel, Lucent and Wolters Kluwer, as well as taught courses in the business school at Irvine University. Start ups are another one of his desirable target markets. Blue Ocean Strategy. Mentioned in This Episode: Steve Shu.

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The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”.

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The Fearless Marketer

MARCH 18, 2019

If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. The problem with marketing today is that there are way too many options and it’s much too confusing. Now, all of these strategies can be effective. It’s a challenging, yet passive strategy. Fist pumps!

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Successful Independent Consulting

SEPTEMBER 16, 2017

Figure out your market rate. This is your market rate. Of course, I would have loved to get paid at the higher end of the scale, but clients like to think they are getting a good deal. I said I could do an assessment, strategy, and plan in three to four weeks and my rate was $225 an hour. Don’t discount.

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Clarity Consultants

JUNE 28, 2023

In today’s rapidly evolving business landscape, where technological advancements and market dynamics are constantly changing, the concept of continuous learning has become vital for individuals and organizations. These may include workshops, seminars, webinars, online courses, mentorship programs, and conferences.

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Tom Spencer

MARCH 8, 2024

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Pricing strategy is not one-size-fits-all. Perfect price discrimination, of course, is typically not possible.

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Consulting Success

JUNE 12, 2017

Unfortunately, many of the required courses were as dry as a camel’s tongue after crossing the Sahara Desert without water. To graduate, we had to take specific courses according to a set curriculum. To graduate, we had to take specific courses according to a set curriculum. Trouble was, I did not want to take them.

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Consulting Engineering Study Marketing 209

Jerry Fletcher

FEBRUARY 6, 2021

Keep making the offer even after they have completed our course. Repeating a course can easily be sold especially if you allow them to bring a friend. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Meanwhile back at the ranch.

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Consulting Matters

AUGUST 6, 2018

Business Strategy : The organization’s formula for winning (e.g., Organization Strategy : The placement of power and authority (e.g., Organization Strategy : The placement of power and authority (e.g., This guidebook is your crash course on how to BEST position yourself as a consultant to the senior team in the C-Suite.

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The Fearless Marketer

OCTOBER 8, 2018

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Consulting Matters

FEBRUARY 25, 2020

Related: The Little Known Strategy for Becoming an Executive Advisor. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you. Take 30% off the Consulting Beyond the Bottom Line Course Series! The Bottom Line.

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Consulting Matters

JANUARY 17, 2020

You also don’t need to become some marketing guru to land work with the C-Suite. Understands business drivers, challenges, competition, goals and strategies. HINT: This trait might be key to understanding your unique and marketable expertise. Take 30% off the "Consulting Beyond the Bottom Line" Course Series!

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Consulting Success

APRIL 18, 2017

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. In fact, there are only five key stages to track your consulting firm’s marketing. ” I asked.

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Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Tom Spencer

MAY 5, 2023

Military strategy has long been a source of wisdom for the field of business, inspiring countless comparisons. This article will consider three examples from military history that can examined to better understand competitive strategy in the business arena. Similarly, businesses can employ speed to gain a first-mover advantage.

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Henry DeVries

JUNE 30, 2020

“In these uncertain times, offering digital e-learning courses can help you create another profitable revenue stream,” says Theresa Ashby, COO of Kaleidoscope Media Services, a digital marketing company specializing in online learning.

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Jacq Hackett Consulting

MAY 7, 2018

Video one is all about 5 strategies to overcome the first hurdle – winning business. In 2017 she launched the Solo Consultant Masterclass , a comprehensive online course for consultants to the public and community services sectors. The aim of the game is that when a project becomes available, they think of you.

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Management Consulted

MAY 29, 2016

Boston Consulting Group on Strategy is a compilation of 82 valuable articles called Perspectives, 4 Harvard-reviewed business articles and 8 other articles written by various members of The Boston Consulting group between 1968 to 2005. WHY READ IT? QUICK OVERVIEW. INTERESTING BOOK INSIGHTS.

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Jacq Hackett Consulting

MAY 7, 2018

Video one is all about 5 strategies to overcome the first hurdle – winning business. In 2017 she launched the Solo Consultant Masterclass , a comprehensive online course for consultants to the public and community services sectors. The aim of the game is that when a project becomes available, they think of you.

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Consulting Matters

FEBRUARY 3, 2022

About my guest: For more than 25 years, Roberta Matuson, president of Matuson Consulting , has helped leaders in highly regarded companies, including General Motors, New Balance, and Microsoft, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. Roberta Matuson [link].

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Consulting Matters

MARCH 3, 2021

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Of course you wouldn't. Related Article: "How to Find the Exact Words That Attract Your Ideal Clients".

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Consulting Matters

MARCH 27, 2020

For many who are dealing with layoffs right now, it's a career hit, in the middle of a health crisis, in a market where no one is hiring. The focus of the interview of course was how I got to $300K.which is a lot more fun to talk about then the $0 part. It's hard enough when it's only your career that takes a hit.

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Banking Talent Interviews Course 245

Consulting Matters

SEPTEMBER 7, 2021

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients).

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Consulting Matters

JANUARY 27, 2022

About Me: My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Dan Weedin [link].

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Successful Independent Consulting

APRIL 1, 2024

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? Were you involved with the strategy, planning, implementation, or all of the above? The exact opposite is true. What solution was created or implemented? What was the industry? Who was the client?

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Consulting Matters

JANUARY 13, 2020

Of course they do. Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. And they have fear. Its presence is actually a good thing.

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Chad Barr

AUGUST 26, 2020

I was recently asked what are the best strategies and best practices for consistently creating valuable content for my weekly newsletter and email marketing. These topics may be related to business, marketing, digital empire creation®, web presence, and various life issue topics that are dear to my heart.

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Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

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Consulting Matters

FEBRUARY 10, 2022

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. Check out our marketing agency services, mentoring programs and courses at [link]. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

FEBRUARY 26, 2020

Of course you do. In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. Learn more about the difference dialing into your ideal client can make for your business clarity and marketing effectiveness.

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The Fearless Marketer

JANUARY 31, 2022

There are two things that make us struggle with marketing. The first thing is all the strategies and skills needed to market ourselves effectively. Those can be technically challenging, but there are endless articles, books, courses, and people who can help you with that stuff. I’m terrible at learning all that stuff.”.

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Henry DeVries

APRIL 18, 2022

Even for the famed Pebble Beach Golf Links, the place Golf Digest dubs “the top public golf course in America,” marketing integrity matters. Small business and independents can take a lesson from this historic company.

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Successful Independent Consulting

SEPTEMBER 13, 2018

And of course, the more professional you are, the higher your perceived value, which in turn leads to higher compensation. Magazine and they think they’re digital marketing experts. What is the market segment or industry of your ideal client? For example, start-ups, mid-market, or global companies?

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Consulting Case Interview Engineering Industry 236

Jacq Hackett Consulting

JUNE 10, 2018

Take marketing action. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. The imposter syndrome moves in, and instead of going out and marketing themselves, they stay under the radar hoping clients will find them. Absolutely.

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Consulting Matters

AUGUST 8, 2024

Mistake #4: Not Investing in the Right Skills and Strategies When I decided to expand my business to include mentoring and courses, I didn’t realize the significant shift it represented. How to Avoid This: Equip yourself with the right strategies, skills, and tools at every pivot point. I wasted over $100K.

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Management Consulted

OCTOBER 3, 2012

After being dropped from multiple courses during registration, I was in desperate need for a 4th class. I begged my favorite Econ teacher to let me into his Industrial Organization course and fortunately I got a spot. market for latex condoms. “My interest in consulting was a happy accident.

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Kai Davis

JANUARY 11, 2018

Starting an email list and working at email marketing has been one of the most valuable things I’ve done for my business as a consultant in the last five years. Email marketing is one of the most valuable channels for freelancers. Email marketing can print money for your business. But email marketing is a long game.

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