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As much as you’d like to leave your manager’s office having made the sale, it’s important “not to push for a yes or no right away,” Dillon says. At the time, the company had only a modest presence there, and Wade’s business agenda included making hires and building out the sales and service teams.
Meanwhile, booming PC sales from multiple vendors provided Microsoft and Intel with a lucrative and rapidly growing market for software and chips. What is the sales volume and market share of major competitors? Are there opportunities to bundle or unbundle the product in order to increase sales? Size and Concentration.
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There is evidence that the Egyptian culture during the time of the Pharaohs had what we would call ‘consulting engineers’, whose job it was to go around to the major construction projects and make sure they were ‘on time and under budget.’ The legends I heard are probably as true as any myths of cultural foundation.
Lucky for me, the world cooperated and our entire culture shifted from one based on long-term affilitations (you know, ''jobs'') to projects. Using the 80/20 rule as a guide, I realized that the top 30 titles probably accounted for more than 95% of their sales. We did this at the same time we built The Guerrilla Marketing Handbook.
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