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An office environment reflects and reinforces a business’s core values, through the placement of different teams and functions and design elements that reflect culture, brand, and values. The scrappy functionality of the space culturally constrained their evolution from start-up to mature business.
Disclosure: Although Avaya currently has no ties with Innovators International, my interest in Avaya’s remarkable turnaround was initially kindled by the dozens of conversations I had with many people at Avaya when the company was a partner with our organization.). It takes a major cultural shift in the company.
What you do instead is educate your prospective clients about your consulting methodology, coaching approach, or training process that they need to understand and implement to get the results they are looking for (mostly in their businesses). Third, you don’t even mention your services for the first three-quarters of the presentation.
This is confirmed by my follow-up interviews with these leaders, which revealed that these internal transitions can be every bit as tough as onboarding, involving combinations of promotions and moves to new units or new geographies, as well as dealing with different cultures and political networks.
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