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Data-Driven Decisions: Shortcut to Winning in the Market

Tom Spencer

One of the most effective ways to achieve this is through data-driven product development. By leveraging insights gained from data analytics, companies can make smarter decisions, create products that better meet customer needs, and ultimately stay ahead of the competition. What is Data-Driven Product Development?

Data 88
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Ensure High-Quality Data Powers Your AI

Harvard Business

Good AI comes from good data, but data quality is an enormous organization-wide issue (and opportunity), yet most companies have neglected it.

Data 246
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Your Data Strategy Needs to Include Everyone

Harvard Business

An entirely new “management paradigm” for data is needed. As used here, a “management paradigm” embodies a common language, a holistic vision of the ways data should contribute, a clearly defined organizational structure showing how data integrates across the organization, along with clear roles and responsibilities for all involved.

Data 254
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5 Pillars for Democratizing Data at Your Organization

Harvard Business

Many companies have made becoming data-driven a goal, and yet many traditional organizations are still struggling to democratize data beyond the data experts.

Data 254
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Whether you’re looking to streamline month-end close, enhance data accuracy, or optimize team collaboration, this webinar will provide practical insights to stay ahead in the rapidly evolving finance landscape!

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Is Your Company’s Data Ready for Generative AI?

Harvard Business

While CDOs and data leaders are excited about generative AI, they have much work to do to get ready for it. Despite excitement, companies have yet to see clear value from generative AI and need to do significant work to prepare their data.

Data 254
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What the 2024 CrowdStrike Glitch Can Teach Us About Cyber Risk

Harvard Business

Despite advances in cybersecurity solutions, the number and impact of cyber incidents continue to grow, with the average cost of a data breach in 2024 reaching $4.88 million and the number of confirmed data breaches hitting a record high.

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What Your Financial Statements Are Telling You—And How to Listen!

Speaker: David Worrell, CFO, Author & Speaker

This isn’t a dry accounting lesson—it’s a dynamic session designed to help you decode your numbers and turn financial data into a strategic advantage! Turn Insights into Action 🔎 Use financial data to drive smarter decisions, identify risks, and create a roadmap for growth. Register now!

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.