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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.

Marketing 256
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5 reasons to choose strategy consulting over financial advisory consulting

Management Consulted

Strategy consulting vs. financial advisory consulting – both are consulting. First, a 101 on strategy consulting for you newbies to the site – having an insider view into the strategy and operations of a company requires that you quickly become an expert on day-to-day activities in light of the overall company vision.

Financial 252
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Special Discussion on Starting Consulting Services Organizations Within Product Companies

Steve Shu Consulting

I’ve had the opportunity to incubate and/or reboot the management, sales, marketing, and delivery for a number of these types of consulting practices, and they definitely face a number of issues that are unique from independent consulting firms. Often the buyer in the organization is different too.

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Why You Must Master Your Relationship Management Skills With Frank Forte: Podcast #155

Consulting Success

A lot of times, the best marketing isn’t what you say about yourself but what others say about you. Being on top of your relationship management skills is a definite must in order to keep your network solid. Why You Must Master Your Relationship Management Skills With Frank Forte: Podcast #155 is a post from: Consulting Success.

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12 Tips for Selling to the C-Suite

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite.

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Business Book Review: Lords of Strategy

Management Consulted

This week’s post is on Lords of Strategy - written by Walter Kiechel III , a journalist for 30 years, serving as an editor of Fortune and editorial director of Harvard Business Publishing. It was interesting to know that private equity firms are among the largest clients of the strategy consulting giants.

Strategy& 139
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What The Coronavirus (COVID-19) Means For Consultant Marketing

Consulting Matters

In general, consultants are not the biggest fans of marketing, even in the best of times. The marketing challenge is definitely exacerbated in times like these, when there is a massive threat to our global health and economy. This crisis is not the time to get stuck in your head about whether or not marketing is for you.

Marketing 156