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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Since I also write for project, program, and portfolio managers, you might not choose to read this post. Writers often need a different approach to manage everyone's expectations. How to Write for Secondary Readers Polly, a program manager, works with her program team to solve a cross-program problem: status reporting.

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What To Do When a Sales Prospect Says No

LSA Global

When a Sales Prospect Says No Most sales managers teach their salespeople to be persistent. However, salespeople are human, and when a sales prospect says no — to a sales meeting , to a demo, or to the sale itself — they may be tempted to think that “no means no” and stop or delay pursuing their ideal target client.

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How to build a simple CRM in Airtable

Asamby Consulting

We also use it internally at Asamby for most of our tasks like: CRM, hours logging, payment tracking, task management, dashboard,) Please note that we recommend AirTable for many day-to-day processes and activities except those related to critical data like accounting, invoices, etc. a consulting project or a media agency engagement).

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How to Steer the Conversation When Someone Asks for a Specific Backlog Item Prediction, Part 2

Johanna Rothman

I also said I don't blame the managers for wanting to know. But instead of placating the managers and trying to estimate, consider starting with this question: How do you plan to use this information? ” That's a backlog/marketing/sales problem. I needed to demo more often. “I just want to know. ” Aha!

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Best Practices for Accelerating the Sales Process

More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. The bottom line is that, in B2B sales, speed is useless without control. The bottom line is that, in B2B sales, speed is useless without control.

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Find the Right Metrics for Your Sales Team

Harvard Business

“What gets measured gets managed” is a longstanding business aphorism. But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. The result is poor management of what matters. Deconstruct Your Sales Funnel.

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Consultant Marketing Brand Sound

Jerry Fletcher

Sales was how he tested whether the product was something that would work in Golf Pro Shops. I squired him through getting a distributor sales organization, acquisition feelers from several companies and finally finding a pro to handle his on-line marketing. The 3 second sale. See Jerry’s speaker demo reel. Product logo.