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Win Over Value Buyers and Key Mistakes to Avoid

LSA Global

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

Sales 68
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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 89
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How to Win Over Value Buyers + Key Mistakes to Avoid

LSA Global

How to Win Over Value Buyers + Key Mistakes to Avoid Studies highlighted by our microlearning experts show that more than half of all sales prospects are value buyers who focus on achieving measurable business outcomes. To win their business and win over value buyers, sales reps must behave differently.

How To 36
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

These challenges forced BioLite to reevaluate our approach and customize our sales methods to a market that demands an entirely different way of doing business. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake. Here’s the thing.

Sales 70
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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Lost sales opportunities.”

Sales 71
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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

As one leader said, “We have scaled up a (youth job-training) program we are very proud of, but people are not coming through the doors.” Develop and fund a sales and marketing capability from the outset. Today, more than 18 million people, both health care professionals and laypeople, are trained in CPR each year.

Nonprofit 115
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Consultant Marketing Elite Rage

Jerry Fletcher

It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. See Jerry’s speaker demo reel. If it is used as a way to begin building humility, all the better. It is all about them I say. It is not about you dear elite. It is all about them. Every action.