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4 golden tickets to capture CX ROI

1 to 1

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 32
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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. As sales cycles develop, they should have a shared understanding of what constitutes a qualified lead, as well your ideal customer profile — both in terms of the company and level of buyer.

Sales 132
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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

While the question of correlation versus causation can be legitimately raised, a separate analysis uncovered some evidence that AI is already directly improving profits, with ROI on AI investment in the same range as associated digital technologies such as big data and advanced analytics.

Survey 135
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What are interviewers from consulting firms really looking for?

Tom Spencer

Second, it’s whether you’re able to develop a plausible hypothesis and insights given marginal information. Don’t forget to memorize some key formulas (like breakeven and ROI), and learn to become familiar with complex graphs and charts. While none of the math will be Ph.D-level So keep at it, and best of luck! Image: Pexels.

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The “Maximize Profits” Trap in Decision Making

Harvard Business

From a historical perspective, the idea that managers in organizations have a single, dominant duty — to achieve or maximize economic returns — is a striking development. “When we work on making our devices accessible by the blind,” he added, “I don’t consider the bloody ROI.”

ROI 70
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The Questions Executives Should Ask About 3D Printing

Harvard Business

It may do to physical goods what cloud computing is now doing to digital services; what the PC, internet, and smart mobility have done to personal computing; and what outsourcing did to software development and business processing — take mass distribution and innovation to the next level while realigning the very geography of work and trade.

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Do You Need a Formal Degree, or Will a MOOC Do?

Harvard Business

I’ve also independently developed a number of online courses so have thought deeply about which kind of programming is appropriate for professionals’ needs. Do you really need to learn everything about corporate finance — or do you just need some accounting basics to help you get a better grasp on reading a P&L?